Tennis Channel has complete coverage of the 2014 Barclays ATP World Tour Finals in London, Nov. 9-16. The network will feature more than 120 total hours of match coverage, with over 50 live hours, of the best-eight singles players and doubles teams of the 2014 season. The first tournament telecast airs at 7 a.m. ET, Sunday, Nov. 9, with the initial matches of the day.
The WTA Finals hit its attendance targets, with 129,000 spectators during the ten days of the tournament.
The tennis marketplace experienced some challenges through the first half of 2014, however, Q3 wholesale shipment results point to a brighter conclusion for the second half of the year.
Roger Federer and Grigor Dimitrov have signed to play in the BNP Paribas Showdown at Madison Square Garden March 10 which will once again headline a full day of nationwide activities as part of “World Tennis Day,” a global tennis participation effort. All events promote tailoring the game to players 10-and-under with smaller racquets, lighter balls and modified scoring.
The newest Supporting Member of the Tennis Industry Association (TIA) is Center Court Marketing of Austin, Texas, which was founded this year as a division of Workhorse Digital and combines 23 years of tennis industry experience with a team of digital and traditional marketing professionals.
In October, TIA Cardio Tennis Manager Michele Krause traveled to Shanghai, where she was invited to be a keynote speaker at the PTR China Symposium, held at the Shangai Racket Club.
Tavistock Development Co. is pleased to announce the arrival of Taj Adhav, who will oversee the development of the burgeoning sports innovation and performance cluster at Lake Nona, Fla., which will feature the USTA’s “New Home of American Tennis.”
The University of Florida became the first repeat winner at the USTA Tennis On Campus Fall Invitational as the Gators defended their 2013 title with a 25-18 win over Auburn University Oc.t 12 at the Palmetto Dunes Tennis Center on Hilton Head Island, S.C.
Tennis industry leaders, executives, and professionals will gather in Indian Wells, Calif., in March for the 2015 TIA Tennis Summit and the 2015 Tennis Owners and Managers (TOM) Conference. The Tennis Summit will kick off the week of the industry gatherings on March 17-18, with the TOM Conference following on March 18-20. Westin Mission Hills Golf Resort & Spa will play host to both meetings, which are expected to draw hundreds of attendees.
While the industry-supported “Try Tennis Free” campaign will get a big push for May 2015, there’s no reason tennis providers need to wait six months to reap the benefits of bringing consumers to the game.