Although consumer confidence struggled in the third quarter (and on the heels of the government shutdown), the wholesale tennis equipment market did have a bright spot, as shipments of Red, Orange and Green (ROG) tennis balls showed significant growth versus a year earlier. Manufacturer wholesale shipments of ROG balls into various distribution channels for the consumer market were up a combined 21.8% over Q3 of 2012.
The Tennis Industry Association (TIA) will hold two industry meetings in early spring 2014—the “TIA Future of Tennis Summit” March 11-12 in California, and the “TIA Facility Owners and Managers Conference” April 3-4 in South Carolina.
Consumers who register on the free site PlayTennis.com gain access to searches for finding courts, players,programs, lessons and equipment, and also have a chance to win free merchandise in monthly drawings that will continue into the spring.
The 2013 release of the TIA Tennis Consumer Study includes a newly developed section which measures the social media and digital device usage trends of frequent tennis players, those who play tennis 21+ times or more a year. Data in the report tracks tennis consumer's engagement with various social media platforms, digital devices, and tennis websites, and how these various platforms and devices are being utilized by the industry's frequent player base.
With support from retailers, manufacturers and the U.S. Racquet Stringers Association, the “Tennis Tune-Up” campaign is designed as a year-round effort for the industry. The goal is two-fold: First, to help educate consumers on the need to be properly fit for tennis equipment and to restring their racquets on a regular basis, and second, to drive customers to tennis retail outlets and certified stringers for expert advice.
With the launch of PlayTennis.com and the industry's concentrated efforts to drive traffic to the site, it is more important than ever to get your tennis provider information posted or up-to-date in the GrowingTennis System managed by the TIA. The tennis industry is driving consumers to PlayTennis.com so they can quickly and easily find places to play, search for tennis retailers, connect with tennis teaching professionals, and find tennis programming in their area. The key portal to get listed on this consumer site is at www.GrowTennis.com.
The Tennis Industry Association is proud to announce its partnership with Small Business Saturday®, a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving.
The United States Professional Tennis Association (USPTA) and Tennis Industry (TI) magazine are pleased to announce an agreement in which each issue of TI will incorporate the USPTA’s official member magazine, ADDvantage. The agreement will start with the January 2014 issue.
Tennis retailers recently met in New York City during the US Open to discuss efforts to grow the retail sector of the business, including how PlayTennis.com and the Tennis Tune-Up campaign can help drive consumers to tennis retail stores. In addition, the retailers discussed efforts to grow membership in the TIA Retail Division.
At the recent annual meeting of the Board of Directors of the International Tennis Hall of Fame & Museum, CEO Mark L. Stenning announced that he will step down from his position in September 2014.