Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.
The USTA is offering 100% funding to add 36- and 60-foot playing lines for school tennis programs, which will make it easier for organizers and teachers to offer tennis at school, and make it easier for students to excel at the game.
One of the programs designed to bring adults into the game—and perfect for the Rally the Family campaign—is Play Tennis Fast (PTF), which is designed as six one-hour "Play To Learn” group socials that use low-compression ROG balls and shorter courts to introduce or welcome back adult players to tennis.
The agenda for the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will take place March 23-25 in Miami, includes topics focused on growing revenue for clubs and facilities. The third annual T.O.M. Conference, presented by the TIA, will bring together industry leaders and top experts in the field of facility operations and management. The event will include a separate session on the State of the Tennis Industry.
The Cardio Tennis International Trainer Summit will be held Nov. 27-29 at the LTA National Tennis Centre in Roehampton in southwest London. Eighteen world-class tennis and fitness professionals from 11 countries will participate in the Summit.
Justine Henin, a former WTA Tour world No. 1 and seven-time major champion, Marat Safin, a two-time major champion and former world No. 1 on the ATP World Tour, and Helena Sukova, who won 14 major titles in doubles and mixed doubles, have all been nominated for induction into the International Tennis Hall of Fame. All three are nominated in the Recent Player Category for induction in the Class of 2016.
In support of small businesses throughout the country, the sixth annual Small Business Saturday will be Nov. 28. Founded by American Express® in 2010, Small Business Saturday® is held on the Saturday following Thanksgiving and celebrates the small businesses that help support their neighborhoods and boost the local economy. Tennis shops and facilities are encouraged to sign up for Small Business Saturday by visiting www.shopsmall.com.
The United States Tennis Association (USTA) has announced a broad professional development initiative that will help prepare the next generation of tennis providers including tennis professionals, coaches, and administrators. Titled USTA University (USTAU), the program will offer curricula in tennis, management, hospitality and sport science.
Zensah, a premium compression apparel brand, has joined the Tennis Industry Association. As a new Tech Partner of the TIA, Zensah creates a business-to-consumer product that players, facilities, coaches and other groups in tennis can use to enhance and expand the tennis-playing experience.
The Board of Directors of the Women's Tennis Association (WTA) announced its unanimous decision naming Steve Simon, the Tournament Director and Chief Operating Officer of the BNP Paribas Open Indian Wells Tennis Tournament, as the new CEO of the women's tour.