The International Tennis Federation and StarGames announced today that the second annual World Tennis Day will take place on Monday, March 3. World Tennis Day will center around a series of high-profile special events, produced by StarGames, featuring current and former professional players. In 2014, the number of cities hosting the special events will include New York, London, Bangkok and Hong Kong.
Throughout the past 12 months, the TIA has continued to take steps to move this industry’s key focus areas forward, laying the groundwork along with the USTA and our partners for various efforts and initiatives that will help provide a sustainable infrastructure to carry our industry well into the future. We realize we still have many challenges, but thanks to the efforts of thousands in this industry, we will continue to take steps toward long-term growth for all stakeholders, and to further unite all of us under one brand—TENNIS.
To help tennis providers manage and grow their businesses, the Tennis Industry Association is partnering with technology development companies that offer “software as a service” (SaaS). The newest partnership is with Play Your Court, a mobile tennis business that helps make the sport more accessible and convenient to players.
Tennis will introduce new rules to deal with ‘smart’ equipment that allows information about players’ performances to be recorded and viewed in real time. This is known as ‘Player Analysis Technology’ (or ‘PAT’ for short) and is defined as any equipment that collects, stores, transmits, analyses or communicates information on player performance, and includes items that a player wears (such as heart-rate monitors) or carries onto court (the racket), as well as devices located around the court (player tracking systems).
The TIA continues to add to its 2014 schedule of Cardio Tennis and TRX Cardio Tennis training courses for tennis teaching and fitness professionals. Currently, the schedule includes 15 locations in the U.S., but new courses continue to be added, so check CardioTennis.com for updates, and to find courses near you.
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The Tennis Industry Association (TIA) will hold two industry meetings in early 2014—the “Future of Tennis Summit” March 11-12 in Indian Wells, California, and the “TIA Facility Owners and Managers Conference” April 3-4 in Charleston, South Carolina. Registration for both events is now open at FutureofTennis.com and TheTOMConference.com.
The ATP has announced the appointment of Chris Kermode as ATP Executive Chairman & President. Kermode begins a three-year term at the helm of the ATP starting on 1 January 2014, and will be based in the ATP’s London office.
The industry's largest job board,CareersInTennis.com, is undergoing a complete revamp to improve the user interface for the site, allowing jobseekers to more easily connect with viable career paths in the tennis industry. The new iteration of the site is expected to launch in late 2013 or early 2014.
Recently, the Tennis Industry Association deployed updates to the PlayTennis.com website, making it more user friendly for tennis players accessing the site on their mobile and tablet devices. The site, which was relaunched by the association in May of this year, is a central "hub" of tennis information for tennis consumers, allowing them to quickly and easily find playing partners, places to play, tennis lessons, tennis events, gear reviews, and more.