To help showcase the sport of tennis and its health benefits, tennis industry partners are working together to promote May as “Play Tennis Month.” At least 1,500 tennis facilities around the U.S. are expected to participate in Play Tennis Month, offering thousands of tennis programs and events—all with a goal of helping to get people moving and playing tennis.
In fact, for the entire month of May, the goal is for Americans to burn a combined 10 million calories on the court in Play Tennis Month activities. Play Tennis Month also helps to support PHIT America.
To support Play Tennis Month, tennis providers should register their facility or courts as a participating site, so consumers can find nearby locations and programs. To register a location and programs for free, go to either PlayTennisMonth.com or RallyTheIndustry.org. Providers also can utilize free promotional material available to download at both websites.
The websites also have suggested program formats that emphasize the fitness aspect of tennis, and how fun and social the sport is. Among suggested formats are Cardio Tennis sessions, Try Tennis Free and PlayTennisFast programming, and POP Tennis on 60-foot courts—but importantly, providers can offer any programs they’d like as part of Play Tennis Month.
The lead-up to Play Tennis Month will include the “Million Calorie Burn”—a massive Cardio Tennis session on April 20 at the USTA National Campus in Orlando, Fla., where the goal is for participants to burn a combined 1 million calories.
Play Tennis Month provider webinars were offered in the months leading up to May and are available to view at RallyTheIndustry.org. The webinars discuss formats, programming, promotions, follow-up and more.
In addition, May 5 will be National Cardio Tennis Day, with participating facilities offering Cardio Tennis challenges, sessions and programming.
Play Tennis Month events will include many fund-raisers to benefit PHIT America GO! Grants, which provide funds for physical education in schools, including supporting equipment and curriculum for the new Net Generation youth tennis initiative. Play Tennis Month also ties in with PHIT America Month, also slated for May, which reaches out to the entire sports and fitness industry to encourage Americans to get active.