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‘Rally the Family’ Campaign Introduced at TIA Tennis Forum

A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.

Third Annual T.O.M. Conference Takes Shape in Miami

Tennis facility owners and managers should mark March 23 to 25 on their calendars now, as the third annual Tennis Owners & Managers (T.O.M.) Conference takes shape in Miami, during the Miami Open pro tournament. Among the important topics will be the new, industry-wide “Rally the Family” campaign and how tennis facilities can take advantage of this nationwide initiative to help boost business while increasing participation for all ages.

Upgraded Website Streamlines Entry Into Tennis

With traffic on continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.

Major Effort Targeting New Players to be Introduced at Tennis Forum

The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.

Updated ‘Tennis Talking Points’ Document Available for Download

The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at under “media.”

Register Your September Play Event at

Tennis providers can use the power of Nickelodeon, the No. 1 media brand for kids and parents, to help grow their youth tennis programs in September. The USTA’s partnership with Nickelodeon means the media giant is helping to drive traffic to, where parents and kids can find programs and places to play tennis.

Tennis Participation in the U.S. Grows To 17.9 Million Players

The latest research into the sport of tennis in the U.S. shows that overall tennis participation rose 1% to 17.9 million players, according to the Tennis Industry Association (TIA). The data also show growth in the number of youth tennis players, and indicate more than 14 million Americans, while not tennis players currently, express an interest in playing the sport.

Update: Try Tennis Free Brings in New Players

The TIA worked closely with industry partners, USTA, USPTA and PTR to launch a "Try Tennis Free" campaign for May 2015, and then continuing year-round. Industry research shows 65% of players who begin tennis in introductory programming continue with the sport. Facilities and certified tennis professionals were encouraged to sign up at and offer a free introductory program, such as a Play Day, Cardio Tennis, etc. to new and returning tennis players.


    Hundreds of Tennis Facilities Join Nationwide ‘Try Tennis Free’ Campaign

    Throughout the month of May, the tennis industry-supported “Try Tennis Free” campaign will bring non-players and former players into the sport at any of at least 1,800 participating facilities nationwide. Consumers, particularly new or returning players, can visit or to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.

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