The TIA recently released two of its annual market intelligence reports—the Late Season Court Activity Monitor and the TIA Consumer Study, highlighting important trends in the tennis industry in 2014.
The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.
With an emphasis on reaching and connecting with families, and in celebration of Nickelodeon’s Worldwide Day of Play, the USTA is offering a gift-card incentive for tennis providers who sign up to offer a Free Tennis Play Event for the month of September. Providers should go to YouthTennis.com/Host or call 800-990-8772. The promotion ends Sept. 30.
On the heels of a major study by the Physical Activity Council (PAC) that shows 80 million Americans remain inactive, the tennis industry has unified behind a “Try Tennis for Free” campaign to get Americans of all ages moving and playing tennis. By visiting PlayTennis.com, consumers can find facilities and teaching pros that offer free sessions for beginners and returning tennis players.
The country’s two main professional tennis-teaching organizations are supporting a new, industry-wide effort to get Americans to “Try Tennis for Free,” by urging their thousands of certified tennis teachers to offer free sessions to beginners and returning tennis players. Consumers can find these free sessions, and more, at PlayTennis.com.
Since the introduction of collaborative industry efforts and focuses to grow participation in the youth tennis demographic, the manufacturing sector has seen a substantial uptick in the number of red, orange, and green tennis balls sold into various consumer distribution channels. For the year end in 2013, wholesale unit shipments of these balls were up 17% over 2012 and up 375% since they were first tracked by TIA Census Reporting in 2008.
Welcome families new to the game or offer a Play Day to introduce the thrill of competition; you choose the event that works best. Register your event now for any day in March to celebrate World Tennis Day on March 3rd.
In March, the USTA and the tennis industry will host USTA Tennis Play Events in celebration of World Tennis Day on March 3. Tennis Play Events are designed to introduce kids to tennis and provide a platform to register children for spring programs. Sports industry studies have shown that an early, positive experience in sports creates a lifelong commitment to an active lifestyle.
You and Nickelodeon can bring tennis to more kids! The whole family can get in on the fun – all ages and skill levels! Bring the power of Nickelodeon to your event and get more kids playing.
When tennis teams up with Nickelodeon, it’s sure to draw new kids to your courts. Welcome the whole family to get playing and leverage the power of Nickelodeon!