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‘Try Tennis for Free’ Battles Inactive Lifestyles

On the heels of a major study by the Physical Activity Council (PAC) that shows 80 million Americans remain inactive, the tennis industry has unified behind a “Try Tennis for Free” campaign to get Americans of all ages moving and playing tennis. By visiting PlayTennis.com, consumers can find facilities and teaching pros that offer free sessions for beginners and returning tennis players.

Major Tennis Teaching Professionals Support ‘Try Tennis for Free’ Campaign

The country’s two main professional tennis-teaching organizations are supporting a new, industry-wide effort to get Americans to “Try Tennis for Free,” by urging their thousands of certified tennis teachers to offer free sessions to beginners and returning tennis players. Consumers can find these free sessions, and more, at PlayTennis.com.

Red, Orange, Green Ball Sales Continue Growth in 2013

Since the introduction of collaborative industry efforts and focuses to grow participation in the youth tennis demographic, the manufacturing sector has seen a substantial uptick in the number of red, orange, and green tennis balls sold into various consumer distribution channels. For the year end in 2013, wholesale unit shipments of these balls were up 17% over 2012 and up 375% since they were first tracked by TIA Census Reporting in 2008.

Showcase Your Programming at a USTA Tennis Play Event in March

In March, the USTA and the tennis industry will host USTA Tennis Play Events in celebration of World Tennis Day on March 3. Tennis Play Events are designed to introduce kids to tennis and provide a platform to register children for spring programs. Sports industry studies have shown that an early, positive experience in sports creates a lifelong commitment to an active lifestyle.

Halfway Through 2013: A Snapshot of TIA Efforts

For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.

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