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2016 State of the Industry Forum March 23 in Miami

The 2016 TIA State of the Industry Forum will be March 23 in Miami, in conjunction with the Tennis Owners & Managers (T.O.M.) Conference. The Forum will run from 10 to 11:45 a.m. at the Downtown Miami Hilton on Biscayne Blvd. and is free to the industry to attend, however, space is limited, so registration is required (visit TheTOMConference.com).

Join the ‘Rally the Family’ Campaign Now!

Tennis providers should sign up now at RallyTheFamily.com to participate in the industry-wide “Rally the Family” campaign to increase tennis activity and interest in the sport—and to take advantage of free promotional and marketing material, including downloadable guides, drills, teaching models and more.

State of the Industry Forum March 23 in Miami

Reserve your spot now for the 2016 TIA State of the Industry Forum, which will be held in Miami on March 23, in conjunction with the Tennis Owners & Managers (T.O.M. Conference). The Forum is free to the industry to attend and will run from 10 to 11:45 a.m. in the Symphony Ballroom of the Downtown Miami Hilton on Biscayne Blvd. The event is being held during the Miami Open professional tennis tournament.

Tennis Providers: Get Involved Now for ‘Rally the Family’

Tennis providers can sign up now at RallyTheFamily.com to participate in the industry-wide “Rally the Family” campaign to increase tennis activity and interest in the sport. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green balls, shorter courts, shorter racquets and modified scoring.

'Rally the Family' Tennis Campaign Update

This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.

PHIT America Teams With Tennis Industry to Promote Physical Activity

The tennis industry and PHIT America are combining efforts to help promote the sport of tennis and increase physical activity throughout the country. Tennis facilities, tournaments, organizations, CTAs, teaching pros, etc. will soon be able to designate PHIT America as an official charity for their local tournaments and events.

‘Rally the Family’ Campaign Prep Under Way for Spring Consumer Launch

Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.

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‘Rally the Family’ Campaign Introduced at TIA Tennis Forum

A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.

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