The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.
The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at TennisIndustry.org under “media.”
Tennis providers can use the power of Nickelodeon, the No. 1 media brand for kids and parents, to help grow their youth tennis programs in September. The USTA’s partnership with Nickelodeon means the media giant is helping to drive traffic to YouthTennis.com, where parents and kids can find programs and places to play tennis.
The latest research into the sport of tennis in the U.S. shows that overall tennis participation rose 1% to 17.9 million players, according to the Tennis Industry Association (TIA). The data also show growth in the number of youth tennis players, and indicate more than 14 million Americans, while not tennis players currently, express an interest in playing the sport.
The TIA worked closely with industry partners, USTA, USPTA and PTR to launch a "Try Tennis Free" campaign for May 2015, and then continuing year-round. Industry research shows 65% of players who begin tennis in introductory programming continue with the sport. Facilities and certified tennis professionals were encouraged to sign up at PlayTennis.com and offer a free introductory program, such as a Play Day, Cardio Tennis, etc. to new and returning tennis players.
Throughout the month of May, the tennis industry-supported “Try Tennis Free” campaign will bring non-players and former players into the sport at any of at least 1,800 participating facilities nationwide. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.
To aid in the continuing effort to increase sports participation in the U.S., particularly among youngsters, the Tennis Industry Association (TIA) has announced a broad-based “Try Tennis Free” campaign that will run throughout the month of May.
Your industry needs you … to register a free program offering for the “Try Tennis Free” campaign, which will run throughout the month of May. And, you need “Try Tennis Free” to boost your business and bring in more players and members!
The TIA recently released two of its annual market intelligence reports—the Late Season Court Activity Monitor and the TIA Consumer Study, highlighting important trends in the tennis industry in 2014.
The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.