The USTA has released an all new website, YouthTennis.com, to connect tennis providers and consumers to play opportunities for youth tennis. For consumers, it's quick and easy to find an event or a facility in your area, simply by clicking the "find an event" photo and/or button on the homepage of the website. For consumers to find events in their area, such as a Free Tennis Play Day, all they have to do is enter their 5 digit zip code and those events being held close to them are displayed in an easy-to-view format. The sign up process for providers to get their events listed is quick and simple, too.
Hilton Head Island, SC - - Professional Tennis Registry (PTR) announced that it will hold its inaugural 10 & Under Tennis Conference February 15-17, 2013, on Hilton Head Island, South Carolina.
From USTA Reports -- United States Tennis Association (USTA) Player Development announced the release of 10 and Under Tennis Competency video resources to provide coaches, players and parents with a source on fundamental guidelines and skill proficiencies that young players, ages 10 and younger, should learn prior to progressing from one play format to the next.
As the 10 and Under Tennis/Youth Tennis Initiative continues to roll out, both the USTA and TIA have employed various monitors to track its progress. The USTA’s “10 and Under Tennis Dashboard” keeps tabs on participation aspects of the initiative, among other measures, while the TIA is tracking manufacturer shipments of red, orange and green balls. (These metrics are available on the TIA's website at TennisIndustry.org/Dashboard.)
Plans are underway for more than 1 million racquet hang-cards displaying youth tennis equipment educational messaging to hit the shelves of mass merchants, chain sporting goods stores, and pro/specialty tennis retailers starting later this year and into 2013. These racquet hang-cards, which clearly define age appropriate equipment and will be placed on youth tennis racquets, are a part of the National Youth Tennis Retail Promotion currently being coordinated by the Tennis Industry Association, in conjunction with and support from the USTA.
Reduced budgets, smaller, overworked staff and shortened hours of operation press Parks & Recreation Departments into exploring various methods to make ends meet. When it comes to tennis, though, developing relationships with local Community Tennis Associations can help a rec department save money, increase programming, fill their tennis courts, and open the doors for grants and scholarships.
The Tennis Industry Association continues to work closely with manufacturers, in conjunction with the USTA, to create a National Youth Tennis Retail Promotion, which helps educate both consumers and retailers in all channels on age-appropriate youth tennis equipment that consumers should be purchasing for their young players.
The TIA has been very active in its efforts to promote tennis retail and help tennis shops bring in more business. Among the initiatives is coordinating a National Youth Tennis Retail Promotion in conjunction with the USTA and manufacturers, and retailers to help educate the marketplace on the new age-appropriate equipment standards for tennis.
The USTA is leveraging its partnership with Nickelodeon, one of the largest cable TV networks capable of reaching children and their families, to promote and bring USTA Free Tennis Play Days to tennis sites across the country. These Free Tennis Play Days will be marketed as a part of and in conjunction with Nickelodeon's Worldwide Day of Play to be held on October 6 at Riverside Park in New York City, where the USTA's growing 10 and Under Tennis initiative will be featured.
This summer tennis providers can take advantage of the revenue generation opportunities created by 10 and Under Tennis by hosting a Kids' Tennis Club or a Tennis Play Day.