The USTA announced in May that Nintendo has signed on as an Official Sponsor of the SmashZone Mobile Tour, the interactive tennis fan attraction which introduces children to tennis in a fun and engaging way. As part of the agreement, Nintendo, the worldwide pioneer in the creation of interactive entertainment, will incorporate video game kiosks into the SmashZone experience throughout the duration of the tour. The partnership launched at the California Strawberry Festival in Oxnard, Calif., which was held on May 19 - 20.
From USTA Reports
Retailers, like coaches and teaching professionals, are important in leading the way in assuring that the “right” balls are being used by the “right” players for 10 and Under Tennis. As the spring and summer seasons are fast approaching, you need to make sure you stock the right inventory of foam and lower compression felt balls for your customers.
The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.
The USTA has unveiled a new "icon system" for its growing 10andUnderTennis.com website, allowing tennis facilities and providers to enhance their consumer search profiles. The new icon system makes it easier for parents and consumers to easily identify what programs and services tennis providers are employing in their 10 and Under Tennis programming. Click here to view the new icon system for 10 and Under Tennis.
The 10 and Under Tennis message is being pushed to the mainstream via a strategic partnership with Nickelodeon, the largest co-viewed cable network among youth and adults, and the new "March Into Tennis" promotion, which kicked off in full force during Tennis Night In American on March 5 at the BNP Paribas Showdown. Download the 2012 plans for 10 and Under Tennis here.
In a collaboration between the Professional and Community Tennis divisions of the USTA a new program launched this year will provide grants to Pro Circuit sites that actively promote the 10 and Under Tennis format at their events, and whose facilities make programming available to the community. A primary goal of the legacy program is for tennis communities in the Pro Circuit markets to benefit from the tournaments throughout the year with enhanced support of grassroots programs.
As part of an ongoing partnership, the USTA and Nickelodeon announced the kick-off of the “Tennis Really Rocks” sweepstakes today, February 21. One lucky youngster will win the grand prize—a trip for four to New York to attend Arthur Ashe Kids’ Day, the annual kick-off event to the US Open; as well as hang with the stars of Nickelodeon’s brand-new live-action series "How to Rock," Cymphonique Miller and Max Schneider.
Seven-time Grand Slam tournament champion John McEnroe has been named the 2012 spokesperson for “Tennis Night In America,” a combined promotional effort between the USTA, StarGames Inc., and MSG Sports.