The 2016 TIA State of the Industry Forum will be March 23 in Miami, in conjunction with the Tennis Owners & Managers (T.O.M.) Conference. The Forum will run from 10 to 11:45 a.m. at the Downtown Miami Hilton on Biscayne Blvd. and is free to the industry to attend, however, space is limited, so registration is required (visit TheTOMConference.com).
Tennis providers should sign up now at RallyTheFamily.com to participate in the industry-wide “Rally the Family” campaign to increase tennis activity and interest in the sport—and to take advantage of free promotional and marketing material, including downloadable guides, drills, teaching models and more.
Reserve your spot for the 2016 Tennis Owners and Managers (T.O.M.) Conference, which will be March 23-25 at the Downtown Miami Hilton during the Miami Open. This third annual TIA conference will bring together leading experts in facility management, programming and other key areas to provide vital information to grow tennis businesses and bring in more tennis players, including Dr. Jack Groppel, Cliff Drysdale, Gigi Fernandez, Dr. Gerry Faust, Emilio Sanchez, Jim Baugh, Doug Cash, Greg Lappin and many more.
As Cardio Tennis turns 10 years old, the “third way to play tennis” has reached some true milestones. While Cardio Tennis has grown to nearly 1.7 million participants in the U.S., the program has also been growing around the world and is now in more than 30 countries.
This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.
Cardio Tennis, launched in 2005 by the TIA in conjunction with the USTA, now has more than 1.6 million Americans taking part in this successful health and fitness program.
The tennis industry and PHIT America are combining efforts to help promote the sport of tennis and increase physical activity throughout the country. Tennis facilities, tournaments, organizations, CTAs, teaching pros, etc. will soon be able to designate PHIT America as an official charity for their local tournaments and events.
Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.
The Cardio Tennis International Trainer Summit will be held Nov. 27-29 at the LTA National Tennis Centre in Roehampton in southwest London. Eighteen world-class tennis and fitness professionals from 11 countries will participate in the Summit.
It was at the US Open in 2005 when Cardio Tennis made its national debut, with sessions and demonstrations in the Indoor Courts building that included celebrities and major media coverage. Launched by the TIA in conjunction with the USTA, the focus of Cardio Tennis is on health, fitness, and cardiovascular exercise. As a result of the fitness-based element and social atmosphere, the program has grown its participation base in the U.S. to more than 1.6 million Americans.