For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.
Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)
To learn more about industry research and reports available, visit TennisIndustry.org/Research or email firstname.lastname@example.org.
In continuing efforts to raise the bar and meet the ever-increasing demand for Cardio Tennis (CT) training in the U.S. and internationally, the longtime Cardio Tennis Speakers team has been restructured. The main role of TIA Cardio Tennis Team members is to deliver the highest quality Cardio Tennis and TRX Cardio Tennis Training Courses.
CardioTennis.com has been revamped and improved--now with more detailed information for both tennis consumers and tennis providers about the expanding Cardio Tennis program. The enhanced functionality and technology features of the new site are crucial components to growing the base of Cardio Tennis providers and players.
Cardio Tennis participation grew to over 1.4 million participants in 2012, according to the latest U.S. Sports, Fitness & Recreation Participation Report published by the Physical Activity Council (PAC), a consortium of 6 sports and outdoor trade associations. The study, which surveys participation across 125 different sports, fitness and recreation activities, is the nation’s largest report on physical activity with a sample size of more than 40,000.
The PHIT America Alliance has created a new category to help support the health and fitness campaign. “Ambassadors” include grassroots influencers such as tennis teaching pros, fitness professionals, retailers, park & rec administrators, P.E. and school teachers or any individual who wants to help spread the word about PHIT America and healthy living.
Tennis professionals from across the world were welcomed to Hilton Head Island, S.C., in early May for the annual PTR Tennis Symposium, where the popular and growing Cardio Tennis program was on the morning schedule. In addition, two training courses, giving teaching pros the opportunity to become a Licensed Cardio Tennis Professional and Qualified TRX Cardio Tennis Professional, were held on the days following the symposium.
Cardio Tennis participation grew and frequent player play occasions were up nearly 2%, while overall tennis participation remained flat, according to the Physical Activity Council's (PAC) Annual U.S. Participation in Sports, Fitness, and Recreation report. The study, which surveys participation across 125 different sports, fitness and leisure activities, is the nation’s largest report on physical activity. The survey, conducted online with a sample size of more than 40,000, is supported by six sports, fitness, and recreation trade organizations.
Marcy Bruce, of McMurray, Pennsylvania, has been selected to receive the PTR/TIA Commitment to the Industry Award. Bruce is a PTR Clinician and Tester in both Adult Development and 10 & Under Tennis. She is also the TRX Cardio Tennis Director for the Upper Saint Clair Tennis Development Program.
In an effort to create even more cross-over between the tennis and fitness world, the TIA, which manages the Cardio Tennis program in the U.S. and internationally, has partnered with one of the leading fitness products and programs, TRX, to create the ultimate ball striking and calorie burning workout with power, strength, balance and flexibility components.