The country’s two main professional tennis-teaching organizations are supporting a new, industry-wide effort to get Americans to “Try Tennis for Free,” by urging their thousands of certified tennis teachers to offer free sessions to beginners and returning tennis players. Consumers can find these free sessions, and more, at PlayTennis.com.
Cardio Tennis, now in its ninth year, continues to garner media attention across the country and around the globe. With more than 1.5 million participations in the U.S. and with more than 30 countries delivering the program, media outlets continuously find the Cardio Tennis program a great way to connect with readers about health and fitenss opportunities, as did Debbie Juniewicz of the Dayton Daily News in Dayton, OH.
An all new design for CareersInTennis.com has been developed to appeal to a younger generation of potential employees for the tennis industry while still maintaining the same great resources employers and previous users of the site have become accustomed to.
Tennis professionals from across the globe who will be attending the 2014 PTR International Tennis Symposium in Hilton Head Island, SC will have the opportunity to partake in free TRX Cardio Tennis sessions on Saturday and Sunday, February 22-23, 2014. Members of the TIA's Cardio Tennis Training team will be on hand to deliver the morning sessions which will begin at 7:15 each day. Pros in attendance of the symposium should reference their welcome packets for specific details on Cardio Tennis class locations.
The TIA continues to add to its 2014 schedule of Cardio Tennis and TRX Cardio Tennis training courses for tennis teaching and fitness professionals. Currently, the schedule includes 15 locations in the U.S., but new courses continue to be added, so check CardioTennis.com for updates, and to find courses near you.
Despite some morning rain, Cardio Tennis had a successful run during the USPTA World Conference, held at the Grand Cypress Resort in Orlando, Fla., at the end of September. The week started with a Cardio Tennis Specialty Course, which packed the room, and courts, with more than 60 participants.
The Cardio Tennis program in Australia was recently endorsed by Fitness Australia and Physical Activity Australia and in the process became the first traditional sport in the country to be endorsed by the fitness industry.
TIA Cardio Tennis Manager, Michele Krause, will travel with members of the Cardio Tennis Trainer's team to Orlando, FL, to provide 2013 USPTA World Conference attendees access to free Cardio Tennis and TRX Cardio Tennis morning workouts, in addition to an opportunity to become Licensed Cardio Tennis and TRX Cardio Tennis professionals at paid trainings available on September 23 & 28, 2013.
For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.
Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)
To learn more about industry research and reports available, visit TennisIndustry.org/Research or email firstname.lastname@example.org.