It was at the US Open in 2005 when Cardio Tennis made its national debut, with sessions and demonstrations in the Indoor Courts building that included celebrities and major media coverage. Launched by the TIA in conjunction with the USTA, the focus of Cardio Tennis is on health, fitness, and cardiovascular exercise. As a result of the fitness-based element and social atmosphere, the program has grown its participation base in the U.S. to more than 1.6 million Americans.
With traffic on PlayTennis.com continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the PlayTennis.com home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.
The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at TennisIndustry.org under “media.”
The TIA worked closely with industry partners, USTA, USPTA and PTR to launch a "Try Tennis Free" campaign for May 2015, and then continuing year-round. Industry research shows 65% of players who begin tennis in introductory programming continue with the sport. Facilities and certified tennis professionals were encouraged to sign up at PlayTennis.com and offer a free introductory program, such as a Play Day, Cardio Tennis, etc. to new and returning tennis players.
Thirty select tennis and fitness professionals from across the U.S. took part in the Cardio Tennis Trainer Summit, held at the IMG Academy in Bradenton, Fla. At the two-and-a-half-day event, attendees learned the skills and knowledge required to be a TIA Cardio Tennis Trainer.
During the qualifying tennis tournament for the Italian Open in Rome in early May, the Italian Tennis Federation (FIT) hosted a special session at the Vatican with Pope Francis, who used the encounter to speak about sports and tennis as an “educational experience.” The audience with the Pope was the opening session for the 2nd Annual International Tennis Coaches Symposium.
Throughout the month of May, consumers will be encouraged to get out onto the tennis courts through the “Try Tennis Free” campaign. Managed by the Tennis Industry Association (TIA), Try Tennis Free has the support and partnership of the two main tennis-teaching groups in the U.S.—the Professional Tennis Registry (PTR) and the U.S. Professional Tennis Association (USPTA)—along with the U.S. Tennis Association (USTA), the national governing body of tennis.
Your industry needs you … to register a free program offering for the “Try Tennis Free” campaign, which will run throughout the month of May. And, you need “Try Tennis Free” to boost your business and bring in more players and members!
Don’t miss this chance to boost your business and bring more people into tennis with the industry-supported “Try Tennis Free” campaign, which will run throughout the month of May. Sign up now at PlayTennis.com.
“On Court with USPTA,” a series on Tennis Channel, will feature episodes of Cardio Tennis starting on Dec. 7 at 5 p.m. (Eastern). The episodes will include play-based and drill-based activities, including the six components of a Cardio Tennis session.