As Cardio Tennis turns 10 years old, the “third way to play tennis” has reached some true milestones. While Cardio Tennis has grown to nearly 1.7 million participants in the U.S., the program has also been growing around the world and is now in more than 30 countries.
This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.
Cardio Tennis, launched in 2005 by the TIA in conjunction with the USTA, now has more than 1.6 million Americans taking part in this successful health and fitness program.
The tennis industry and PHIT America are combining efforts to help promote the sport of tennis and increase physical activity throughout the country. Tennis facilities, tournaments, organizations, CTAs, teaching pros, etc. will soon be able to designate PHIT America as an official charity for their local tournaments and events.
Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.
The Cardio Tennis International Trainer Summit will be held Nov. 27-29 at the LTA National Tennis Centre in Roehampton in southwest London. Eighteen world-class tennis and fitness professionals from 11 countries will participate in the Summit.
It was at the US Open in 2005 when Cardio Tennis made its national debut, with sessions and demonstrations in the Indoor Courts building that included celebrities and major media coverage. Launched by the TIA in conjunction with the USTA, the focus of Cardio Tennis is on health, fitness, and cardiovascular exercise. As a result of the fitness-based element and social atmosphere, the program has grown its participation base in the U.S. to more than 1.6 million Americans.
With traffic on PlayTennis.com continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the PlayTennis.com home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.
The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at TennisIndustry.org under “media.”
The TIA worked closely with industry partners, USTA, USPTA and PTR to launch a "Try Tennis Free" campaign for May 2015, and then continuing year-round. Industry research shows 65% of players who begin tennis in introductory programming continue with the sport. Facilities and certified tennis professionals were encouraged to sign up at PlayTennis.com and offer a free introductory program, such as a Play Day, Cardio Tennis, etc. to new and returning tennis players.