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'Rally the Family' Tennis Campaign Update

This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.

‘Rally the Family’ Campaign Introduced at TIA Tennis Forum

A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.

Register Your September Play Event at

Tennis providers can use the power of Nickelodeon, the No. 1 media brand for kids and parents, to help grow their youth tennis programs in September. The USTA’s partnership with Nickelodeon means the media giant is helping to drive traffic to, where parents and kids can find programs and places to play tennis.

Hundreds of Tennis Facilities Join Nationwide ‘Try Tennis Free’ Campaign

Throughout the month of May, the tennis industry-supported “Try Tennis Free” campaign will bring non-players and former players into the sport at any of at least 1,800 participating facilities nationwide. Consumers, particularly new or returning players, can visit or to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.

‘Try Tennis Free’ Campaign Seeks to Grow Participation

The tennis industry is rallying around a campaign throughout the month of May to get more people playing tennis. The “Try Tennis Free” promotion seeks to have tennis providers and facilities offer a free introductory session, lesson, clinic or other event to help draw consumers into the sport.

TIA & NSSA Offer Second Annual ‘Tennis Media Award’

The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story  judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.

The Tennis Show 2014 Celebrates the Business of Tennis

More than 1,000 tennis industry leaders, executives and professionals gathered at The Tennis Show 2014 recently in New York City to celebrate the business of tennis. Held on the eve of the US Open, The Tennis Show was produced by the Tennis Industry Association (TIA) and included the TIA Tennis Forum, the Tennis Industry Hall of Fame Induction, and 54 companies displaying their latest products and services.

Free Play Events Emphasize Family

With an emphasis on reaching and connecting with families, and in celebration of Nickelodeon’s Worldwide Day of Play, the USTA is offering a gift-card incentive for tennis providers who sign up to offer a Free Tennis Play Event for the month of September. Providers should go to or call 800-990-8772. The promotion ends Sept. 30.

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