Tennis director and former club owner Rick Vetter says it’s not rocket science: Fewer Courts + More Players = More Income. How do you put this formula into practice at your tennis facility? One of the most reliable answers is with 10 and Under Tennis, which brings more kids onto the court at one time. But there’s a bonus, adds Vetter: 10 and Under Tennis also helps you build your base of players for the future.

The United States Tennis Association (USTA)  announced the return of its SmashZone Mobile Tour, which will hit the road for a 22-city tour to introduce youth tennis to kids and parents across the country. SmashZone began as the premier fan interactive attraction at the US Open before being showcased across the country. Since its inception in 2011, SmashZone has attracted more than 2 million people to its tennis courts.

Tennis providers, boost your business by hosting a Tennis Festival in the month of March, designed to get kids active and excited about tennis. Tennis Festivals are a way for tennis facilities, parks, and municipalities to introduce tennis to kids and provide a platform to register children for spring and summer programs. The events provide an opportunity for kids to experience a variety of tennis activities and games designed for all ages and skill levels.

Are you ready for March 4? That’s an important day for tennis and for this industry. Here in the U.S., March 4 is “Tennis Night in America,” and across the globe, it’s “World Tennis Day.”

Reduced budgets, smaller, overworked staff and shortened hours of operation press Parks & Recreation Departments into exploring various methods to make ends meet. When it comes to tennis, though, developing relationships with local Community Tennis Associations can help a rec department save money, increase programming, fill their tennis courts, and open the doors for grants and scholarships.

Don’t forget to submit nominations by May 1 for two important and prestigious community tennis awards. The CTA of the Year Award honors a Community Tennis Association for outstanding service in growing and developing the sport of tennis in its community, and the Eve Kraft Community Service Award is given to individuals who bring the game of tennis to everyone who wants to play.