The tennis industry and PHIT America are joining forces to promote the sport of tennis and increase physical activity throughout the country. The TIA is encouraging any group that holds tennis events to designate PHIT KIDS as their designated charity to help increase awareness of efforts under way at PHIT America.
Looking to increase your business and promote tennis in your local area? Visit RallyTheFamily.com to find out how key, collaborative programs can help grow this sport.
How can you increase your business and promote tennis in your local area? By signing up now to participate in the industry-wide Rally the Family campaign, where you can take advantage of free promotional and marketing material that will drive consumers—and families—to your courts and programs.
The 2016 TIA State of the Industry Forum will be March 23 in Miami, in conjunction with the Tennis Owners & Managers (T.O.M.) Conference. The Forum will run from 10 to 11:45 a.m. at the Downtown Miami Hilton on Biscayne Blvd. and is free to the industry to attend, however, space is limited, so registration is required (visit TheTOMConference.com).
Tennis providers should sign up now at RallyTheFamily.com to participate in the industry-wide “Rally the Family” campaign to increase tennis activity and interest in the sport—and to take advantage of free promotional and marketing material, including downloadable guides, drills, teaching models and more.
The upcoming Tennis Owners & Managers Conference (T.O.M. Conference) in Miami March 23-25 will provide an opportunity for attendees to learn about the latest products and trends and to experience interactive resources and ideas, as the event will feature a Tennis Tech Fair & Resource Center and an “Idea Fair” workshop.
Experts from all segments of tennis facility and club management continue to sign-on to present at the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will be March 23-25 in Miami during the Miami Open pro tournament. The event will be held at the Downtown Miami Hilton on Biscayne Blvd.
This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.
A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.
The new edition of “Tennis Courts: A Construction & Maintenance Manual” has just been published and is available from the American Sports Builders Association (ASBA), with a special discount offer through the TIA and ASBA