With traffic on PlayTennis.com continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the PlayTennis.com home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.
The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.
The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at TennisIndustry.org under “media.”
The new edition of “Tennis Courts: A Construction & Maintenance Manual” has just been published and is available from the American Sports Builders Association (ASBA), with a special discount offer through the TIA and ASBA
To help tennis providers manage and grow their businesses, the Tennis Industry Association is partnering with technology development companies that offer “software as a service” (SaaS). The newest partnership is with Coachseek, an online management tool that allows independent tennis contractors to manage their coaching business.
Tennis providers can use the power of Nickelodeon, the No. 1 media brand for kids and parents, to help grow their youth tennis programs in September. The USTA’s partnership with Nickelodeon means the media giant is helping to drive traffic to YouthTennis.com, where parents and kids can find programs and places to play tennis.
Plans are in the works for the 2016 Tennis Owners & Managers (T.O.M.) Conference, to be held March 23-25 in Miami, during the Miami Open pro tournament. This third annual T.O.M. Conference builds on the successful event held this past spring in Indian Wells, Calif.
The latest research into the sport of tennis in the U.S. shows that overall tennis participation rose 1% to 17.9 million players, according to the Tennis Industry Association (TIA). The data also show growth in the number of youth tennis players, and indicate more than 14 million Americans, while not tennis players currently, express an interest in playing the sport.
Two years ago, the State of the Tennis Industry meeting in New York was the start of an examination of the health of our industry. Through subsequent Tennis Summits and Tennis Owners & Managers (T.O.M.) Conferences, the TIA brought the industry together to exchange ideas and open a dialogue on issues and concerns, which continues this year at the TIA Tennis Forum on Aug. 31 in New York City.
The TIA worked closely with industry partners, USTA, USPTA and PTR to launch a "Try Tennis Free" campaign for May 2015, and then continuing year-round. Industry research shows 65% of players who begin tennis in introductory programming continue with the sport. Facilities and certified tennis professionals were encouraged to sign up at PlayTennis.com and offer a free introductory program, such as a Play Day, Cardio Tennis, etc. to new and returning tennis players.