With an ever-increasing obesity epidemic in the U.S., along with 80 million "inactive" Americans, one tennis program—Cardio Tennis—is helping to battle these issues head-on. Developed just nine years ago, Cardio Tennis already has more than 1.54 million participants, and it continues to grow.
On the heels of a major study by the Physical Activity Council (PAC) that shows 80 million Americans remain inactive, the tennis industry has unified behind a “Try Tennis for Free” campaign to get Americans of all ages moving and playing tennis. By visiting PlayTennis.com, consumers can find facilities and teaching pros that offer free sessions for beginners and returning tennis players.
The country’s two main professional tennis-teaching organizations are supporting a new, industry-wide effort to get Americans to “Try Tennis for Free,” by urging their thousands of certified tennis teachers to offer free sessions to beginners and returning tennis players. Consumers can find these free sessions, and more, at PlayTennis.com.
Recent sports industry research shows that more than 15 million non-tennis players are interested in playing tennis, and another 13 million Americans “consider themselves” tennis players, even though they didn’t play the sport in the previous year. With the latest initiative by the tennis industry, these 28 million Americans are able to get into the game, or back into the game, for free.
According to the most recent study from the Physical Activity Council (PAC), 80.2 million Americans age 6 and up, or 27.6%, were physically inactive in 2013. This is a decrease of 0.4% from 2012 where 80.4 million, or 28%, of the population were inactive.
Chuck McGill, the sports editor for the Charleston (W.Va.) Daily Mail, is the winner of the inaugural Tennis Media Award, presented by the Tennis Industry Association (TIA) in conjunction with the National Sportscasters and Sportswriters Association (NSSA). McGill will be recognized at the NSSA’s 55th annual NSSA Awards Weekend in Salisbury, N.C., June 7-9.
As more Americans of all ages look to get in shape, lose weight and maintain their fitness, they increasingly turn to technology to help them find, track and organize their activities.
One of the most complete websites dedicated to healthy activity is PlayTennis.com, which helps tennis players and non-players alike get into the game and find programs, lessons, partners, equipment, and much more. And importantly, the most recent independent sports participation research shows that more people are getting out on the tennis courts.
The IHRSA 2014 Trade Show, March 13-14 at the San Diego Convention Center in San Diego, CA will feature more than 350 exhibitors in a dynamic, high-energy environment spread over two full days. You can be the first to try out the newest models of your favorite fitness equipment -- many introduced for the first time at the Show.
As the sports industry prepares for its largest lobbying day in Washington, D.C., on March 5, the Tennis Industry Association and Tennis Industry magazine are helping to support two key pieces of legislation that will help create a more active, fit and healthy America, while helping to reduce health care costs. Visit http://www.phitamerica.org/Advocate/TIA.htm to send messages urging your Congress members to support the PHIT Act and the PEP Program.
In March, the USTA and the tennis industry will host USTA Tennis Play Events in celebration of World Tennis Day on March 3. Tennis Play Events are designed to introduce kids to tennis and provide a platform to register children for spring programs. Sports industry studies have shown that an early, positive experience in sports creates a lifelong commitment to an active lifestyle.