Twenty champions of sport will be on Capitol Hill on March 4 to help Americans prevent and reduce health care costs. The occasion is National Health Through Fitness Day. That day, they will be meeting with members of Congress to aggressively address the importance of getting federal pro-physical activity legislation passed and funded. With 80 million Americans currently ‘inactive,’ something needs to be done to reverse this country’s ‘Inactivity Pandemic.’ It begins with daily P.E. in our schools. This group of accomplished athletes includes five Olympic gold medalists, one Olympic silver medalist, one Heisman Trophy winner, and two Super Bowl champions, among others!
Five Olympic gold medalists, two Super Bowl champions, one Heisman Trophy winner, one Olympic silver medalist, more than 100 leaders from organizations in the sports and fitness industries, and athletes from MLB, NHL, NBA, USA Swimming, Easton, Puma, ASICS, Evoshield, Polar, Franklin, Speedo and Under Armour will join together on March 4th to meet with the U.S. Congress and request support for federal legislation to help this country win its own ‘Battle of the Bulge’ and reverse the current ‘Inactivity Pandemic.’ The event is the 16th Annual National Health Through Fitness Day in Washington, D.C. – organized by the Sports & Fitness Industry Association in partnership with the American College of Sports Medicine and sponsored by PHIT America.
Don’t miss this chance to boost your business and bring more people into tennis with the industry-supported “Try Tennis Free” campaign, which will run throughout the month of May. Sign up now at PlayTennis.com.
Get your FREE pass to the IHRSA 2015 Trade Show, March 12-13 at the Los Angeles International Convention Center. The show will feature hundreds of exhibitors in a dynamic, high-energy environment spread over two full days. You can be the first to try out the newest models of your favorite fitness equipment -- many introduced for the first time at the Show.
The Tennis Industry Association presented key industry research and information at the USTA’s annual Tennis Development Workshop (TDW), held Nov. 7-9 in Atlanta, Ga. More than 500 tennis providers from around the country attended the TDW, including USTA section and district staff and volunteers, local Community Tennis Association and park & rec personnel, teaching pros and coaches.
“On Court with USPTA,” a series on Tennis Channel, will feature episodes of Cardio Tennis starting on Dec. 7 at 5 p.m. (Eastern). The episodes will include play-based and drill-based activities, including the six components of a Cardio Tennis session.
In October, TIA Cardio Tennis Manager Michele Krause traveled to Shanghai, where she was invited to be a keynote speaker at the PTR China Symposium, held at the Shangai Racket Club.
The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.
More than 1.54 million Americans took to the tennis courts last year to participate in the popular and growing Cardio Tennis program, according to the Physical Activity Council (PAC) 2014 Participation Report.
PHIT America is pleased to report that there is progress to report in Washington, D.C. on pro-physical activity legislation. The Personal Health Investment Today (PHIT) Act has a ‘score,’ which is necessary for any federal legislation which impacts taxation. The Congressional Budget Office has given the PHIT Act (H.R. 956) a ‘score’ of just more than $2.5 billion, over a ten-year period.