Efforts to engage children in physical activities and sports—including tennis—are starting to have an effect on America’s youngest generation, according to a new study released by the Physical Activity Council (PAC), a partnership of major trade associations in the sports, fitness and leisure industries.
The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.
Cardio Tennis® has just kicked it up a notch—with opportunities for an even more comprehensive full-body workout. The Tennis Industry Association has partnered with TRX Suspension Training® to bring the innovative training system to the courts with TRX Cardio Tennis, and workshops for tennis providers are under way.
Cardio Tennis® has become one of the fastest growing fitness trends in the U.S., and now the program is expanding, with more benefits and services to providers so they can continue to bring a quality, fun, fitness-oriented tennis workout to more consumers.
The popular Cardio Tennis® program will be featured for attendee participation at two prestigious conferences this spring: the American Association of Neurologists (AAN) and the American College of Sports Medicine (ACSM).
Cardio Tennis® was a big part of the PTR International Tennis Symposium this past February in Orlando, FL.
Cardio Tennis® Manager Michele Krause was honored with the TIA/PTR Commitment to the Industry award and several members of the Cardio Tennis® National Speakers Team were present to help deliver morning TRX Cardio Tennis workouts. PTR teaching professionals also participated in a competition of Cardio Tennis® feeding skills.
After an inspirational talk from golfing great Gary Player, more than 125 leaders in the sports and fitness industry—including tennis industry executives—descended on Capitol Hill on March 7 to talk with members of Congress and their staffs about the issue of physical fitness. The event was the Sporting Goods Manufacturer’s Association 13th Annual National Health Through Fitness Day.
The 10 and Under Tennis message is being pushed to the mainstream via a strategic partnership with Nickelodeon, the largest co-viewed cable network among youth and adults, and the new "March Into Tennis" promotion, which kicked off in full force during Tennis Night In American on March 5 at the BNP Paribas Showdown. Download the 2012 plans for 10 and Under Tennis here.
The annual IHRSA International Convention & Trade Show, set for March 14-17, 2012 in Los Angeles, CA; draws thousands of industry professionals for four days of education and networking opportunities. The remarkable, and still growing, international attendance has established the IHRSA event as the premier program for the health, racquet and sports club industry, both in the US and in the overseas marketplace. Be sure to mark your calendar now.