The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.
More than 1.54 million Americans took to the tennis courts last year to participate in the popular and growing Cardio Tennis program, according to the Physical Activity Council (PAC) 2014 Participation Report.
PHIT America is pleased to report that there is progress to report in Washington, D.C. on pro-physical activity legislation. The Personal Health Investment Today (PHIT) Act has a ‘score,’ which is necessary for any federal legislation which impacts taxation. The Congressional Budget Office has given the PHIT Act (H.R. 956) a ‘score’ of just more than $2.5 billion, over a ten-year period.
The Tennis Industry Association presented the inaugural Tennis Media Award to Chuck McGill, the sports editor for the Charleston (W.Va.) Daily Mail, during the 55th Annual Awards Weekend of the National Sportscasters and Sportswriters Association, held in Salisbury, N.C., June 7-9. The TIA also held a Cardio Tennis “Triples” Tournament for NSSA members on the clay courts of the Country Club of Salisbury, led by Cardio Tennis Manager Michele Krause.
On the heels of a major study by the Physical Activity Council (PAC) that shows 80 million Americans remain inactive, the tennis industry has unified behind a “Try Tennis for Free” campaign to get Americans of all ages moving and playing tennis. By visiting PlayTennis.com, consumers can find facilities and teaching pros that offer free sessions for beginners and returning tennis players.
The country’s two main professional tennis-teaching organizations are supporting a new, industry-wide effort to get Americans to “Try Tennis for Free,” by urging their thousands of certified tennis teachers to offer free sessions to beginners and returning tennis players. Consumers can find these free sessions, and more, at PlayTennis.com.
Recent sports industry research shows that more than 15 million non-tennis players are interested in playing tennis, and another 13 million Americans “consider themselves” tennis players, even though they didn’t play the sport in the previous year. With the latest initiative by the tennis industry, these 28 million Americans are able to get into the game, or back into the game, for free.
According to the most recent study from the Physical Activity Council (PAC), 80.2 million Americans age 6 and up, or 27.6%, were physically inactive in 2013. This is a decrease of 0.4% from 2012 where 80.4 million, or 28%, of the population were inactive.
Chuck McGill, the sports editor for the Charleston (W.Va.) Daily Mail, is the winner of the inaugural Tennis Media Award, presented by the Tennis Industry Association (TIA) in conjunction with the National Sportscasters and Sportswriters Association (NSSA). McGill will be recognized at the NSSA’s 55th annual NSSA Awards Weekend in Salisbury, N.C., June 7-9.