Wearable technology will again be the top fitness trend in the coming year, according to an annual fitness trend forecast by the American College of Sports Medicine (ACSM), which surveys exercise professionals. The results were released in the article “Worldwide Survey of Fitness Trends for 2017” published Oct. 26 in the November/December issue of ACSM’s Health & Fitness Journal.
WTA CEO Steve Simon announced the launch of WTA Networks, a new digital media and marketing division that will deliver tennis fans with the highest-quality, on and off-the-court content available anywhere. WTA Networks will completely revamp the WTA’s owned and controlled channels, wtatennis.com and branded social channels. The new digital and social content platform, creative look and feel and enhanced user experience will launch on Jan. 1 at www.wtatennis.com and via a mobile app for Apple and Android smartphones and tablets.
U.S. children are in terrible shape. According to a recent report, U.S. children rank 47th in the world in overall physical fitness, based on a series of 20-meter shuttle runs (aka, The Beep Test) conducted with more than 1.1 million children from 50 countries. Yes, U.S. kids barely crack the top 50 in global fitness.
Fromuth Tennis is looking for stringers to join the stringing team at the USTA National Campus in Orlando, Fla. In addition to being able to string racquets, responsibilities include educating customers on the different strings offered and guiding them to the best selection for their games; training and educating staff on string and stringing techniques; and assisting customers in the retail store. For more information or to apply, email email@example.com.
POP Tennis, which is played on 60-foot tennis courts with lower pressure Green-Dot balls and shorter POP tennis (paddle) racquets, continues to gain followers in the U.S. A webinar, "Pop Tennis Coming to Your Club & Community," will be presented by the TIA on Thursday, Oct. 13, at 1 p.m. ET. The webinar will feature Ken Lindner, president of the U.S. POP Tennis Assocation; TIA Executive Director Jolyn de Boer; Virgil Christian of the USTA; and Lee Sponaugle, national sales manager for Sport Court. To register for the webinar, click here.
The USTA Southern Section has released the 28-page online publication “Making Tennis Matter: A USTA Southern Facility Toolkit,” aimed at supporting Community Tennis Associations, facility owners, municipal leaders and grassroots advocates as they work to build more tennis courts in local communities.
In a new partnership, Adidas will become an official sponsor of the USTA National Campus, USTA Player Development, and USTA League Tennis. In addition, Adidas will become the exclusive presenting sponsor of the USTA National Junior Rankings and newly named “USTA Adidas Junior Championship Series,” comprised of junior tournaments that feature some of the top young players in the country.
Dr. Jack Groppel, an internationally recognized authority and pioneer in the science of human performance, will become the Health & Wellness Advisor for the Tennis Industry. As the representative and spokesperson for the Tennis Industry Association Board of Directors, Dr. Groppel will work with industry partners, including the USTA, SFIA, IHRSA and others, on strategies to best convey the health and fitness messaging of tennis.
The fourth annual Tennis Owners & Managers (T.O.M.) Conference, presented by the TIA, will be March 27-29, 2017, at Rosen Shingle Creek, a 230-acre resort in Orlando, Fla.
Top retail expert Dan O’Connor, the founder and CEO of RetailNet Group (RNG), spoke to tennis retailers, manufacturers and others in the industry at a roundtable sponsored by the TIA. "The business question I get asked all the time is, ‘What’s next?’” O’Connor said. “The fundamentals of retail are shifting in a way that I’ve never experienced. It’s all about the merchandise and execution.”