PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry will receive a boost in its reach to consumers as the consumer "activation" date has been scheduled for Thursday, Sept. 5.
A new player-matching tool for the PlayTennis.com website is being beta-tested now with a group of recreational players and should start to roll out later this summer. The new feature will help to overcome one of the biggest barriers that TIA research shows has been an entry to playing tennis: finding someone to play with.
The TIA is creating new opportunities for technology development companies that offer "software as a service" (SaaS) to help tennis providers manage and grow their businesses.
The TIA and the International Tennis Federation (ITF) have joined to create a Global Tennis Research Partnership designed to create a plan that establishes participation and market trends on a global basis. It's the first time that a sport has established an international evaluation and measurement program managed and controlled by the stakeholders in the sport.
The TIA's "State of the Tennis Industry" meeting will be Monday, Aug. 26, at the Grand Hyatt New York, beginning at 8 a.m. The meeting is free and open to all in the industry, however space is limited. Those interested in attending should visit TennisIndustry.org/Meeting for more information and to register.
Three industry leaders will be honored with induction into the Tennis Industry Hall of Fame in 2013. Howard R. Gill Jr., Walter Montenegro, and Sheldon Westervelt will join previous inductees Howard Head (2008), Dennis Van der Meer (2008), Alan Schwartz (2009), Billie Jean King (2010) and Nick Bollettieri (2011).
The TIA will meet with members of its Manufacturer's Panel on August 27, 2013 in New York City beginning at 8:00 AM.
Preferred Card Services (PCS), which has been one of the premier Credit Card Processors since 1986, is now offering an exclusive offer to current and potential members of the Tennis Industry Association and the TIA Retail Division. Any tennis industry business or retailer who switches or enlists the services of PCS will receive $100 towards one year of TIA Membership. Learn more about the benefits of TIA membership at www.TennisIndustry.org/Membership.
PlayTennis.com, the one stop portal for consumers to find out about all things TENNIS, has recently been relaunched and is beginning to gain traction as the premier tool to connect current and potential players to the sport by allowing them to find places to play, find instruction, connect with retailers, locate programs, and much more! Providers can get involved in the effort, too, by signing up to be listed on the site and helping promote the URL with free marketing materials provided by the industry.
IART has announced the schedule for the 2013 training symposium for racquet technicians, which will run from Sept. 21 to 25 at Saddlebrook Resort in Tampa, Fla.