The tennis marketplace experienced some challenges through the first half of 2014, however, Q3 wholesale shipment results point to a brighter conclusion for the second half of the year.
The newest Supporting Member of the Tennis Industry Association (TIA) is Center Court Marketing of Austin, Texas, which was founded this year as a division of Workhorse Digital and combines 23 years of tennis industry experience with a team of digital and traditional marketing professionals.
In October, TIA Cardio Tennis Manager Michele Krause traveled to Shanghai, where she was invited to be a keynote speaker at the PTR China Symposium, held at the Shangai Racket Club.
Tavistock Development Co. is pleased to announce the arrival of Taj Adhav, who will oversee the development of the burgeoning sports innovation and performance cluster at Lake Nona, Fla., which will feature the USTA’s “New Home of American Tennis.”
The University of Florida became the first repeat winner at the USTA Tennis On Campus Fall Invitational as the Gators defended their 2013 title with a 25-18 win over Auburn University Oc.t 12 at the Palmetto Dunes Tennis Center on Hilton Head Island, S.C.
Tennis industry leaders, executives, and professionals will gather in Indian Wells, Calif., in March for the 2015 TIA Tennis Summit and the 2015 Tennis Owners and Managers (TOM) Conference. The Tennis Summit will kick off the week of the industry gatherings on March 17-18, with the TOM Conference following on March 18-20. Westin Mission Hills Golf Resort & Spa will play host to both meetings, which are expected to draw hundreds of attendees.
While the industry-supported “Try Tennis Free” campaign will get a big push for May 2015, there’s no reason tennis providers need to wait six months to reap the benefits of bringing consumers to the game.
Since the announcement in May of this year from the USTA on the plans to construct a new home for American tennis, the tennis industry has been abuzz about what this means for the game of tennis and the industry overall. To learn more about Lake Nona and the USTA's plans, take a moment to review the following documents:
All of us at the Tennis Industry Association were saddened to hear of the passing of Vic Braden on Oct. 6. Vic devoted his life to bringing tennis to players of all ages and abilities. His “Laugh and Win” style of teaching the game created thousands of lifelong players. Along the way, his research into the sport helped revolutionize tennis teaching.
TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story (print, web or broadcast) judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport. The story or broadcast can be about any aspect of recreational play, for instance Youth Tennis, Cardio Tennis, Adult Tennis, league play, school tennis, Tennis on Campus, the PlayTennis.com website, the health benefits of tennis, etc.