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Red, Orange, Green Tennis Ball Shipments Grow 22% in Q3

Although consumer confidence struggled in the third quarter (and on the heels of the government shutdown), the wholesale tennis equipment market did have a bright spot, as shipments of Red, Orange and Green (ROG) tennis balls showed significant growth versus a year earlier. Manufacturer wholesale shipments of ROG balls into various distribution channels for the consumer market were up a combined 21.8% over Q3 of 2012.

Study Highlights Players Digital Device/Social Media Usage

The 2013 release of the TIA Tennis Consumer Study includes a newly developed section which measures the social media and digital device usage trends of frequent tennis players, those who play tennis 21+ times or more a year. Data in the report tracks tennis consumer's engagement with various social media platforms, digital devices, and tennis websites, and how these various platforms and devices are being utilized by the industry's frequent player base.

"Tennis Tune-Up" Campaign Launches to Tennis Retailers

With support from retailers, manufacturers and the U.S. Racquet Stringers Association, the “Tennis Tune-Up” campaign is designed as a year-round effort for the industry. The goal is two-fold: First, to help educate consumers on the need to be properly fit for tennis equipment and to restring their racquets on a regular basis, and second, to drive customers to tennis retail outlets and certified stringers for expert advice.

Providers: Get Involved with PlayTennis.com!

With the launch of PlayTennis.com and the industry's concentrated efforts to drive traffic to the site, it is more important than ever to get your tennis provider information posted or up-to-date in the GrowingTennis System managed by the TIA. The tennis industry is driving consumers to PlayTennis.com so they can quickly and easily find places to play, search for tennis retailers, connect with tennis teaching professionals, and find tennis programming in their area. The key portal to get listed on this consumer site is at www.GrowTennis.com.
 

TIA Retail Division Meets in NYC

Tennis retailers recently met in New York City during the US Open to discuss efforts to grow the retail sector of the business, including how PlayTennis.com and the Tennis Tune-Up campaign can help drive consumers to tennis retail stores. In addition, the retailers discussed efforts to grow membership in the TIA Retail Division.

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