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TIA State of the Industry Meeting set for Aug. 26

The TIA will hold a meeting on “The State of the Tennis Industry” in New York City on Monday, Aug. 26, during
the US Open. The meeting will update attendees on the different sectors, current tennis marketplace, key
initiatives, programs and research; plus take a closer look at the makeup of frequent tennis players and consumers
and how to get them more engaged with tennis.

USPTA, PTR and USPTA to Collaborate on Developing a Coaching Education Curriculum to Develop Youth

The United States Tennis Association (USTA) today announced that it is developing an educational curriculum, consisting of a series of courses and workshops, that focuses on the development of young players. The USTA will work in collaboration with the Professional Tennis Registry (PTR) and the United States Professional Tennis Association (USPTA), in developing the curriculum, which will serve as part of the  pathway to PTR and USPTA certification.

Tennis Show, TIA Tennis Forum on Hiatus This Year; Will Return in 2014

The Tennis Show, which debuted in New York City last year just before the US Open, and tied into the 2012 USTA Tennis Teacher’s Conference, will not be held in 2013. However, the Tennis Show will return to New York in 2014.  The TTC, also on hiatus for 2013, will resume in 2014 with expanded plans to provide the best possible learning experience for tennis teachers and coaches.

WTA Unveils "40 LOVE" Global Advertising Campaign

The WTA is unveiling a new advertising campaign.

The "40 LOVE" global advertising campaign is a part of a year-long celebration of the four decades of the WTA, which also includes a season-long promotion of the WTA's historic milestones, headlined by a celebration of women's tennis and the champions of the WTA at an event that will include the gathering of former World No.1's in London on June 30, 2013. 

Halfway Through 2013: A Snapshot of TIA Efforts

For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.

Careers In Tennis Highlights Career Paths in Tennis

Since its inception in 2009, the TIA's Careers In Tennis intiative has been geared towards highlighting the viable career paths in this industry. Now, with more than 2,000 registered job seekers, and a constant "pool" of more than 1,000 jobs, the www.CareersInTennis.com website has become one of the "go to" sources for finding a career in the industry.

Using TIA Research to Boost Your Biz

Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)

To learn more about industry research and reports available, visit TennisIndustry.org/Research or email research@tennisindustry.org.

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