2014 has been an exciting year for the Tennis Industry Association, which celebrated its 40th anniversary working collaboratively with industry businesses and organizations to grow the sport and the business of tennis. With the “tennis economy” remaining stable, tennis participation saw an uptick in number of players, and tennis executives and providers flocked to several TIA-produced industry gatherings designed to spur growth. Challenges, of course, still remain, but thanks to the efforts of thousands in this industry, the TIA continues to take steps toward long-term growth for all stakeholders.
The WTA Board Of Directors approved a groundbreaking 10-year media agreement of more than $525M with incumbent partner, PERFORM. This extended partnership is the largest live media rights and production venture in the history of the WTA and in women's sports.
Get your FREE pass to the IHRSA 2015 Trade Show, March 12-13 at the Los Angeles International Convention Center. The show will feature hundreds of exhibitors in a dynamic, high-energy environment spread over two full days. You can be the first to try out the newest models of your favorite fitness equipment -- many introduced for the first time at the Show.
World TeamTennis (WTT), the innovative leader in professional team tennis competition, and Mylan (Nasdaq: MYL), one of the world’s leading pharmaceutical companies, today announced an extension of their title sponsorship agreement through 2017.
Tennis legends Monica Seles and Gabriela Sabatini will face each other in a 25th anniversary rematch of their famed 1990 five-set WTA Championship final in the 2015 BNP Paribas Showdown, it was announced today. Roger Federer, who last month led Switzerland to their first-ever Davis Cup championship, will face Grigor Dimitrov and headline the annual tennis showcase on Tuesday, March 10 at Madison Square Garden.
Shoppers across the nation showed strong support for local independent businesses, including tennis retailers, on Small Business Saturday. About 88 million consumers “Shopped Small” on Nov. 29, up 14.9 percent from a year ago, according to the results from the Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Business (NFIB) and American Express.
Greg Mason has been named president of HEAD USA Racquet Sports. Mason, who previously was vice president of sales and marketing for HEAD USA, also serves at the president of the TIA.
The Tennis Industry Association presented key industry research and information at the USTA’s annual Tennis Development Workshop (TDW), held Nov. 7-9 in Atlanta, Ga. More than 500 tennis providers from around the country attended the TDW, including USTA section and district staff and volunteers, local Community Tennis Association and park & rec personnel, teaching pros and coaches.
The recently released 2014 TIA Tennis Participation Study shows gains in the total number of tennis players, but also a growing interest for playing tennis among Americans. The report is derived from the annual Physical Activity Council (PAC) Participation Report, the nation's largest single-source sports study, which looks at participation for more than 120 sports and activities.
Plans are quickly falling into place for the 2015 TIA Tennis Summit/2015 Tennis Owners & Managers (T.O.M) Conference, both of which will be held in March in Indian Wells, Calif., at the Westin Mission Hills Golf Resort & Spa, during the BNP Paribas Open pro tournament.