Tennis retailers recently met in New York City during the US Open to discuss efforts to grow the retail sector of the business, including how PlayTennis.com and the Tennis Tune-Up campaign can help drive consumers to tennis retail stores. In addition, the retailers discussed efforts to grow membership in the TIA Retail Division.
At the recent annual meeting of the Board of Directors of the International Tennis Hall of Fame & Museum, CEO Mark L. Stenning announced that he will step down from his position in September 2014.
A few hours before the first tennis ball was struck at the 2013 US Open, the tennis industry came together at a “State of the Industry” meeting in Manhattan, hosted by the Tennis Industry Association (TIA). Attendees heard from key industry stakeholders covering various segments of the tennis business. The meeting sets the stage for a “Future of Tennis Summit” to be held in March.
World’s largest tennis trade publication returns to ‘Tennis Industry’ name and re-emphasizes connection to the sport.
Looking to find places to play in your area? Or going on vacation and want to bring your racquet with you? The new PlayTennis.com website can help, with an updated “find a court” search function.
The TIA, along with its long-time research partner, Sports Marketing Surveys, USA, is currently analyzing data to produce two of its annual trademark market intelligence reports - the Dealer Trends Study and the TIA Consumer Study.
PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry will receive a boost in its reach to consumers as the consumer "activation" date has been scheduled for Thursday, Sept. 5.
A new player-matching tool for the PlayTennis.com website is being beta-tested now with a group of recreational players and should start to roll out later this summer. The new feature will help to overcome one of the biggest barriers that TIA research shows has been an entry to playing tennis: finding someone to play with.
The TIA is creating new opportunities for technology development companies that offer "software as a service" (SaaS) to help tennis providers manage and grow their businesses.
The TIA and the International Tennis Federation (ITF) have joined to create a Global Tennis Research Partnership designed to create a plan that establishes participation and market trends on a global basis. It's the first time that a sport has established an international evaluation and measurement program managed and controlled by the stakeholders in the sport.