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Youth Tennis Hang Tags and POP Materials Hit Retail Shelves

Beginning in early 2012 the Tennis Industry Association worked closely with the USTA and tennis industry manufacturers to develop a National Youth Tennis Retail Initiative plan. The focus of this plan was to develop consistent messaging that would help educate consumers and retailers on the proper equipment for youth tennis as well as drive them to the website, youthtennis.com, where they could find play opportunities quickly and easily. As a result, the TIA coordinated the printing of over 1 million tennis racquet hang-cards to be placed on youth racquets at the various retail channels throughout the United States. In addiiton, the TIA worked closely with the USTA to develop POP signage for retailers to utilize in their stores.

Cardio Tennis Receives NASM Accreditation

Certified Fitness professionals who participate in and complete a seven hour Cardio Tennis Training can now receive Continuing Education Units from the National Academy of Sports Medicine. With this announcement, Cardio Tennis becomes the first tennis oriented programs to receive continuing education accreditation by the NASM, which has been the global leader in delivering evidenced-based certifications and advanced credentials to health and fitness professionals since 1987.

Tennis Retailers: Help Support Tennis Night In America!

To help promote Tennis Night in America to retailers and the industry, we’re mailing BNP Paribas Showdown posters and copies of the “Parent’s Guide to Tennis” to tennis providers, especially in the metro NYC area, NJ and Connecticut. We encourage you to position the posters in high-traffic areas of your shop and consider offering a tie-in promotion with Tennis Night in America. The “Parent's Guide to Tennis” is a great tool to help inform parents of the 2012 rule change for 10 and Under Tennis and explain the benefits of starting kids off with the right sized equipment on smaller courts.

10 and Under Tennis Dashboard Shows Progress Toward Growing Game

As the tennis industry's focus on growing youth tenniscontinues to expand across all segments, key performance indicators for the youth initiative show positive signs of growth. The USTA produces a monthly 10 and Under Tennis "Dashboard" that helps track key performance indicators, such as red, orange and green ball sales (tracked by TIA Census Reports), new youth-sized courts installed, and more. For 2012, many of the categories greatly exceeded 2012 goals.

Tennis Providers, Host a Kids 'Tennis Festival' in March

Tennis providers, boost your business by hosting a Tennis Festival in the month of March, designed to get kids active and excited about tennis. Tennis Festivals are a way for tennis facilities, parks, and municipalities to introduce tennis to kids and provide a platform to register children for spring and summer programs. The events provide an opportunity for kids to experience a variety of tennis activities and games designed for all ages and skill levels.

ITF Launches Tennis Xpress Promo Video

The International Tennis Federation recently launched a promotional video for its new "Tennis Xpress" program, which is geared at getting adults into the game of tennis by utilizing the slower  orange and green tennis balls. The use of these balls has been made popular by the Tennis10s program internationally and 10 and Under Tennis in the United States.

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