A few hours before the first tennis ball was struck at the 2013 US Open, the tennis industry came together at a “State of the Industry” meeting in Manhattan, hosted by the Tennis Industry Association (TIA). Attendees heard from key industry stakeholders covering various segments of the tennis business. The meeting sets the stage for a “Future of Tennis Summit” to be held in March.
You and Nickelodeon can bring tennis to more kids! The whole family can get in on the fun – all ages and skill levels! Bring the power of Nickelodeon to your event and get more kids playing.
Looking to find places to play in your area? Or going on vacation and want to bring your racquet with you? The new PlayTennis.com website can help, with an updated “find a court” search function.
Tennis players and those looking to get into the game who register on the all-new PlayTennis.com website—a central hub of tennis information connecting players to all things tennis—have a chance to win one of hundreds of monthly prizes, including tickets to the 2014 US Open, autographed tennis racquets and merchandise from the game's biggest stars, and tennis equipment packages.
PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry, which was re-launched by the TIA in May of this year, received a boost in its reach to consumers as the consumer "activation" date was scheduled for Thursday, September 5, 2013.
PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry will receive a boost in its reach to consumers as the consumer "activation" date has been scheduled for Thursday, Sept. 5.
When tennis teams up with Nickelodeon, it’s sure to draw new kids to your courts. Welcome the whole family to get playing and leverage the power of Nickelodeon!
A new player-matching tool for the PlayTennis.com website is being beta-tested now with a group of recreational players and should start to roll out later this summer. The new feature will help to overcome one of the biggest barriers that TIA research shows has been an entry to playing tennis: finding someone to play with.
The TIA is creating new opportunities for technology development companies that offer "software as a service" (SaaS) to help tennis providers manage and grow their businesses.
The TIA and the International Tennis Federation (ITF) have joined to create a Global Tennis Research Partnership designed to create a plan that establishes participation and market trends on a global basis. It's the first time that a sport has established an international evaluation and measurement program managed and controlled by the stakeholders in the sport.