New York, NY (August 22, 2012) - New York area tennis fans are in for another great night of tennis with some of the world’s top players scheduled to appear for the sixth annual BNP Paribas Showdown at Madison Square Garden on Monday, March 4, 2013. World No. 1, Victoria Azarenka, the reigning Australian Open champion and Olympic Bronze Medalist, will get the night started against Wimbledon champion and Olympic Gold medalist, Serena Williams. Following the women will be Argentine Davis Cup star, 2009 US Open champion and Olympic Bronze Medalist, Juan Martin del Potro stepping onto The Garden court against one of the game’s all-time greats, former World No. 1 and eleven time Grand Slam champion, Rafael Nadal.
The Tennis Industry Association continues to work closely with manufacturers, in conjunction with the USTA, to create a National Youth Tennis Retail Promotion, which helps educate both consumers and retailers in all channels on age-appropriate youth tennis equipment that consumers should be purchasing for their young players.
The TIA has been very active in its efforts to promote tennis retail and help tennis shops bring in more business. Among the initiatives is coordinating a National Youth Tennis Retail Promotion in conjunction with the USTA and manufacturers, and retailers to help educate the marketplace on the new age-appropriate equipment standards for tennis.
CareersInTennis.com, a free service for job-seekers and employers and the industry’s largest tennis-only employment resource, continues to grow in both numbers of job openings listed and registered job-seekers. The website, managed by the Tennis Industry Association, is now on Twitter and Facebook with links to the latest job postings as well as to helpful resume and career tips.
Playtennis.com, which relaunched to consumers last month, is helping all types of players—whether current, new to the game, or returning to tennis—find everything they need to know about playing the “sport for a lifetime.” PlayTennis.com was developed through a cooperative industry effort and conveys a simple, unified message to get more people out on the courts more frequently.
The first half of 2012 has been very active, laying the groundwork for new developments aimed at creating a more sustainable future for all involved in tennis. As the not-for-profit trade association supporting the growth and economic vitality of tennis, the Tennis Industry Association remains focused on our key strategic platforms laid out in 2011. Our main goal is to grow the game through cohesive efforts across the industry.
Tennis providers should make sure to visit the Cardio Tennis® booth at The Tennis Show in New York City on Aug. 24. Cardio Tennis has become one of the fastest growing fitness trends in the U.S., and in fact has been one of the fastest growing tennis programs in the country. Since its creation in 2005, there are now more than 1.3 million Cardio Tennis participants.
The USTA is leveraging its partnership with Nickelodeon, one of the largest cable TV networks capable of reaching children and their families, to promote and bring USTA Free Tennis Play Days to tennis sites across the country. These Free Tennis Play Days will be marketed as a part of and in conjunction with Nickelodeon's Worldwide Day of Play to be held on October 6 at Riverside Park in New York City, where the USTA's growing 10 and Under Tennis initiative will be featured.
With the consumer launch of the new playtennis.com, a web page has been set-up specifically for tennis providers to download free marketing material that they can use to help support the industry-wide effort and to stimulate growth for their businesses. Visit TennisIndustry.org/playtennis.
The Sporting Goods Manufacturers Association (SGMA) and supporters of physical education are applauding the U.S. Senate Appropriations Committee for taking a stand for physical education in schools. The committee approved $78.693 million for the Carol M. White Physical Education (PEP) Program in the U.S. Department of Education budget.