This coming September tennis facilities and coaches from across the country will be encouraging new players to get into the game with the "Try Tennis for Free" campaign. This promotion is a continuation of the successful joint efforts of the TIA, USPTA's Tennis Across America, and the PTR this past May.
The Tennis Industry Association will be launching a new online industry resource, the TIA Business Directory, designed to help quickly locate products, services, and information tennis industry professionals and tennis players seek. You can access the TIA Business Directory at TennisIndustry.org soon.
In May, hundreds of tennis facilities and teaching pros joined the “Try Tennis for Free” campaign that was driven through PlayTennis.com and designed to get more consumers into the game. Now, that successful campaign will be offered again in September.
On the heels of a major study by the Physical Activity Council (PAC) that shows 80 million Americans remain inactive, the tennis industry has unified behind a “Try Tennis for Free” campaign to get Americans of all ages moving and playing tennis. By visiting PlayTennis.com, consumers can find facilities and teaching pros that offer free sessions for beginners and returning tennis players.
The country’s two main professional tennis-teaching organizations are supporting a new, industry-wide effort to get Americans to “Try Tennis for Free,” by urging their thousands of certified tennis teachers to offer free sessions to beginners and returning tennis players. Consumers can find these free sessions, and more, at PlayTennis.com.
Recent sports industry research shows that more than 15 million non-tennis players are interested in playing tennis, and another 13 million Americans “consider themselves” tennis players, even though they didn’t play the sport in the previous year. With the latest initiative by the tennis industry, these 28 million Americans are able to get into the game, or back into the game, for free.
As more Americans look to stay active and healthy in a fun, social environment, the tennis industry is coming together to offer a way to get into "the sport for a lifetime" for free. By visiting PlayTennis.com throughout the month of May, consumers can find tennis facilities and teaching professionals in their areas offering "Try Tennis for Free" events for beginners and returning tennis players.
One of the most complete websites dedicated to healthy activity is PlayTennis.com, which helps tennis players and non-players alike get into the game and find programs, lessons, partners, equipment, and much more. And importantly, the most recent independent sports participation research shows that more people are getting out on the tennis courts.
The first quarter of the year has been a busy one here at the Tennis Industry Association as we continue to work towards our mission of promoting the growth and economic vitality of the industry