PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry, which was re-launched by the TIA in May of this year, received a boost in its reach to consumers as the consumer "activation" date was scheduled for Thursday, September 5, 2013.
PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry will receive a boost in its reach to consumers as the consumer "activation" date has been scheduled for Thursday, Sept. 5.
When tennis teams up with Nickelodeon, it’s sure to draw new kids to your courts. Welcome the whole family to get playing and leverage the power of Nickelodeon!
A new player-matching tool for the PlayTennis.com website is being beta-tested now with a group of recreational players and should start to roll out later this summer. The new feature will help to overcome one of the biggest barriers that TIA research shows has been an entry to playing tennis: finding someone to play with.
The TIA is creating new opportunities for technology development companies that offer "software as a service" (SaaS) to help tennis providers manage and grow their businesses.
The TIA and the International Tennis Federation (ITF) have joined to create a Global Tennis Research Partnership designed to create a plan that establishes participation and market trends on a global basis. It's the first time that a sport has established an international evaluation and measurement program managed and controlled by the stakeholders in the sport.
The TIA's "State of the Tennis Industry" meeting will be Monday, Aug. 26, at the Grand Hyatt New York, beginning at 8 a.m. The meeting is free and open to all in the industry, however space is limited. Those interested in attending should visit TennisIndustry.org/Meeting for more information and to register.
New research by the Physical Activity Council of 40,000 Americans shows children who do not have physical education (P.E.) are more than twice as likely to be totally sedentary outside of school. And, children who have physical education are two to three times more likely to be play sports and be active outside of school than children without physical education.
PlayTennis.com, the one stop portal for consumers to find out about all things TENNIS, has recently been relaunched and is beginning to gain traction as the premier tool to connect current and potential players to the sport by allowing them to find places to play, find instruction, connect with retailers, locate programs, and much more! Providers can get involved in the effort, too, by signing up to be listed on the site and helping promote the URL with free marketing materials provided by the industry.
Sign-up to host a Free Tennis Play Event any day in September to kick-off your fall program promotion!