In March, the Tennis Industry Association organized meetings in both New York and Florida to discuss efforts to promote retail and to grow the game and the "business of tennis."
Certified Fitness professionals who participate in and complete a seven hour Cardio Tennis Training can now receive Continuing Education Units from the National Academy of Sports Medicine. With this announcement, Cardio Tennis becomes the first tennis oriented programs to receive continuing education accreditation by the NASM, which has been the global leader in delivering evidenced-based certifications and advanced credentials to health and fitness professionals since 1987.
Spirits were high in South Beach on Tuesday as the USTA celebrated the refurbishment and creation of 10,000 youth-sized tennis courts in the United States.
From Mauritius to Mexico the world united on Monday 4 March to celebrate World Tennis Day.
With events taking place across the globe in a bid to promote tennis and increase participation among young players, there was plenty going on to keep followers on social media and fans in stands entertained.
To help promote Tennis Night in America to retailers and the industry, we’re mailing BNP Paribas Showdown posters and copies of the “Parent’s Guide to Tennis” to tennis providers, especially in the metro NYC area, NJ and Connecticut. We encourage you to position the posters in high-traffic areas of your shop and consider offering a tie-in promotion with Tennis Night in America. The “Parent's Guide to Tennis” is a great tool to help inform parents of the 2012 rule change for 10 and Under Tennis and explain the benefits of starting kids off with the right sized equipment on smaller courts.
As the tennis industry's focus on growing youth tenniscontinues to expand across all segments, key performance indicators for the youth initiative show positive signs of growth. The USTA produces a monthly 10 and Under Tennis "Dashboard" that helps track key performance indicators, such as red, orange and green ball sales (tracked by TIA Census Reports), new youth-sized courts installed, and more. For 2012, many of the categories greatly exceeded 2012 goals.
Tennis providers, boost your business by hosting a Tennis Festival in the month of March, designed to get kids active and excited about tennis. Tennis Festivals are a way for tennis facilities, parks, and municipalities to introduce tennis to kids and provide a platform to register children for spring and summer programs. The events provide an opportunity for kids to experience a variety of tennis activities and games designed for all ages and skill levels.
Are you ready for March 4? That’s an important day for tennis and for this industry. Here in the U.S., March 4 is “Tennis Night in America,” and across the globe, it’s “World Tennis Day.”
The International Tennis Federation recently launched a promotional video for its new "Tennis Xpress" program, which is geared at getting adults into the game of tennis by utilizing the slower orange and green tennis balls. The use of these balls has been made popular by the Tennis10s program internationally and 10 and Under Tennis in the United States.
In 2012, more than 2,000 youth tennis events took place across the country, giving tennis organizers the opportunity to showcase youth programs while attracting new players. This March, invite parents to participate and experience first-hand how tennis is now sized right for age and ability. Be one of the first 1,200 registered tennis festivals and receive an event pack including a YouthTennis.com banner and giveaway items for event attendees. As a host your facility will receive: