According to a recent consumer research study commissioned by Tennis Australia that focuses on its effort to grow participation in the country via Cardio Tennis, the program has "clearly succeeded in its launch objectives." The study, which was conducted by First Point Research and Consulting on behalf of Tennis Australia, was aimed at understanding how "the program [Cardio Tennis] has delivered against the expectations of participants and the broader target." In 2012, Tennis Australia launched the Cardio Tennis program at the Australian Open as a part of its efforts to grow participation in the game throughout the country.
Houston, TX (October 10, 2012 ) - The United States Professional Tennis Association 10 and Under Tennis Conference will take place at The Downtown Club at The Met, Houston, Texas, from November 9-10. The conference is an opportunity to hear some of the industry’s leading experts speak on 10 and Under Tennis.
Cardio Tennis was a big part of the USPTA's Annual World Conference on Tennis in September at the Hyatt Regency Monterey Hotel & Spa in Monterey, Calif.
From USTA Reports -- United States Tennis Association (USTA) Player Development announced the release of 10 and Under Tennis Competency video resources to provide coaches, players and parents with a source on fundamental guidelines and skill proficiencies that young players, ages 10 and younger, should learn prior to progressing from one play format to the next.
The Tennis Industry Association’s Board of Directors met during the US Open and heard updates from several segments of the tennis industry, including a “state of the industry” report by TIA President Jon Muir, key industry research from Sports Marketing Surveys, and an update on the youth tennis initiative from the USTA.
As the 10 and Under Tennis/Youth Tennis Initiative continues to roll out, both the USTA and TIA have employed various monitors to track its progress. The USTA’s “10 and Under Tennis Dashboard” keeps tabs on participation aspects of the initiative, among other measures, while the TIA is tracking manufacturer shipments of red, orange and green balls. (These metrics are available on the TIA's website at TennisIndustry.org/Dashboard.)
NEW YORK, NY (Sept. 5, 2012) — The tennis industry came together in New York City, just days before the US Open tennis tournament began, for The Tennis Show 2012, a one-day celebration of the "sport of opportunity."
Plans are underway for more than 1 million racquet hang-cards displaying youth tennis equipment educational messaging to hit the shelves of mass merchants, chain sporting goods stores, and pro/specialty tennis retailers starting later this year and into 2013. These racquet hang-cards, which clearly define age appropriate equipment and will be placed on youth tennis racquets, are a part of the National Youth Tennis Retail Promotion currently being coordinated by the Tennis Industry Association, in conjunction with and support from the USTA.
New York, NY (August 22, 2012) - New York area tennis fans are in for another great night of tennis with some of the world’s top players scheduled to appear for the sixth annual BNP Paribas Showdown at Madison Square Garden on Monday, March 4, 2013. World No. 1, Victoria Azarenka, the reigning Australian Open champion and Olympic Bronze Medalist, will get the night started against Wimbledon champion and Olympic Gold medalist, Serena Williams. Following the women will be Argentine Davis Cup star, 2009 US Open champion and Olympic Bronze Medalist, Juan Martin del Potro stepping onto The Garden court against one of the game’s all-time greats, former World No. 1 and eleven time Grand Slam champion, Rafael Nadal.
The Tennis Industry Association continues to work closely with manufacturers, in conjunction with the USTA, to create a National Youth Tennis Retail Promotion, which helps educate both consumers and retailers in all channels on age-appropriate youth tennis equipment that consumers should be purchasing for their young players.