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‘Future of Tennis Summit’ Brings Together All Segments of the Industry to Focus on Growth

While Novak Djokovic and Flavia Pennetta were working their way to the singles titles at the BNP Paribas Open in Indian Wells, Calif., the tennis industry came together for the inaugural Future of Tennis Summit, held during the tournament.

Click here to see Future of Tennis Summit recap courtesy of Inside Tennis.

Tennis Show, TIA Tennis Forum on Hiatus This Year; Will Return in 2014

The Tennis Show, which debuted in New York City last year just before the US Open, and tied into the 2012 USTA Tennis Teacher’s Conference, will not be held in 2013. However, the Tennis Show will return to New York in 2014.  The TTC, also on hiatus for 2013, will resume in 2014 with expanded plans to provide the best possible learning experience for tennis teachers and coaches.

Halfway Through 2013: A Snapshot of TIA Efforts

For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.

Using TIA Research to Boost Your Biz

Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)

To learn more about industry research and reports available, visit TennisIndustry.org/Research or email research@tennisindustry.org.

Slack CCI, Poor Weather, Early Deliveries Contribute to Weak Q1

The first quarter of 2013 proved challenging for the tennis industry in terms of wholesale distribution from manufacturers and retail sell-through for specialty tennis retailers. These two trends are measured on a quarterly basis by the Tennis Industry Association’s Census Reports and Specialty Store Retail Audits.

Overall factors potentially impacting the declines seen in year-over-year comparisons include weakened consumer confidence, weather trends across the country, and early wholesale deliveries of racquet products from manufacturers in late 2012, which traditionally would have been delivered in early 2013.

Youth Tennis Hang Tags and POP Materials Hit Retail Shelves

Beginning in early 2012 the Tennis Industry Association worked closely with the USTA and tennis industry manufacturers to develop a National Youth Tennis Retail Initiative plan. The focus of this plan was to develop consistent messaging that would help educate consumers and retailers on the proper equipment for youth tennis as well as drive them to the website, youthtennis.com, where they could find play opportunities quickly and easily. As a result, the TIA coordinated the printing of over 1 million tennis racquet hang-cards to be placed on youth racquets at the various retail channels throughout the United States. In addiiton, the TIA worked closely with the USTA to develop POP signage for retailers to utilize in their stores.

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