The WTA Board Of Directors approved a groundbreaking 10-year media agreement of more than $525M with incumbent partner, PERFORM. This extended partnership is the largest live media rights and production venture in the history of the WTA and in women's sports.
World TeamTennis (WTT), the innovative leader in professional team tennis competition, and Mylan (Nasdaq: MYL), one of the world’s leading pharmaceutical companies, today announced an extension of their title sponsorship agreement through 2017.
The newest Supporting Member of the Tennis Industry Association (TIA) is Center Court Marketing of Austin, Texas, which was founded this year as a division of Workhorse Digital and combines 23 years of tennis industry experience with a team of digital and traditional marketing professionals.
The 2014 US Open may have ended recently, but planning for next year is top of mind for ESPN, which starting in 2015 begins an 11-year agreement for exclusive rights broadcast to the US Open. The agreement means that ESPN will have all four Grand Slam tournaments.
TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story (print, web or broadcast) judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport. The story or broadcast can be about any aspect of recreational play, for instance Youth Tennis, Cardio Tennis, Adult Tennis, league play, school tennis, Tennis on Campus, the PlayTennis.com website, the health benefits of tennis, etc.
As the US Open unfolded in Flushing Meadows, N.Y., media interest in the business of tennis was high as representatives from the TIA, including President Greg Mason and others, took to networks such as Fox News, Bloomberg, and CNBC to discuss the growth of the game. Also coming across the media wire was the excitement generated for the tennis industry with The Tennis Show 2014, an event produced by the TIA and held in conjunction with the Tennis Teacher's Conference at the Grand Hyatt New York.
The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.
More than fifty tennis businesses and organizations from across the country and many with an international presence will be on hand as exhibitors for The Tennis Show 2014, set for Sunday, Aug. 24, at the Grand Hyatt New York.
The Tennis Industry Association presented the inaugural Tennis Media Award to Chuck McGill, the sports editor for the Charleston (W.Va.) Daily Mail, during the 55th Annual Awards Weekend of the National Sportscasters and Sportswriters Association, held in Salisbury, N.C., June 7-9. The TIA also held a Cardio Tennis “Triples” Tournament for NSSA members on the clay courts of the Country Club of Salisbury, led by Cardio Tennis Manager Michele Krause.
As more and more consumers demand content "on the go" and "in the palm of their hand," Tennis Channel has developed two new digital platforms to deliver some of the highest quality tennis content to viewers. Learn more about the new Tennis Channel Everywhere App and Tennis Channel Plus with the following video.