ESPN’s first exclusive US Open resulted in the tournament’s biggest TV audience in four years – capped by a Men’s Championship seen by 43 percent more people than last year – plus an explosion of live streaming on WatchESPN. The average audience across two weeks on ESPN and ESPN2 was 1,265,000 viewers (P2+), up 20 percent compared to 1,054,000 a year ago with a combination of cable and broadcast telecasts, according to Nielsen. It was the most-viewed US Open since 2011 (1,443,000).
John Suchenski, the senior manager of programming and acquisitions at ESPN, is the newest member of the Tennis Industry Association’s Board of Directors. Suchenski oversees the network’s portfolio of tennis and golf properties and maintains relationships with the tournaments, event organizers, and other industry partners.
The tennis world went glam off the courts during US Open Finals weekend when more than 500 guests gathered on Saturday, Sept. 12 at Cipriani 42nd Street in New York City for The Legends Ball presented by BNP Paribas. The annual social event hosted by the International Tennis Hall of Fame celebrated tennis and honors some of the sport's greatest champions and contributors.
With traffic on PlayTennis.com continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the PlayTennis.com home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.
The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.
The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at TennisIndustry.org under “media.”
Reserve your spot now for the 8th Annual TIA Tennis Forum, which will be Monday, Aug. 31, at the Grand Hyatt New York City (42nd Street and Lexington Avenue). The Forum, which is free to attend, will be from 8:30 to 9:45 a.m. in Salon V on the Ballroom level. It will also include the Tennis Industry Hall of Fame induction for industry pioneer Peter Burwash.
Tennis Channel’s French Open coverage set new ratings highs for the network, both in average and single-day tune in. The channel’s live tournament coverage saw an average 0.72 household coverage-area rating, up 33 percent vs. 2014’s 0.54 average. The average 175,000 households in Nielsen metered markets across two weeks was the highest in Tennis Channel’s history in Paris.
The eighth annual TIA Tennis Forum will be Monday, Aug. 31, on the Ballroom level of the Grand Hyatt New York City, right before play begins at the 2015 US Open. Free to attend, the Forum will present the latest news about the state of the tennis industry, including participation, equipment sales data, grassroots initiatives, Youth Tennis, updates from the USTA, and more. Plus, in a ceremony at the conclusion of the Forum, Peter Burwash will become the 10th inductee into the Tennis Industry Hall of Fame.
The Tennis Industry Association has recently updated its comprehensive online industry resource, the TIA Business Directory, designed to help quickly locate products, services, and information that tennis industry professionals and tennis players seek. The TIA Business Directory lists more than 10,000 tennis industry businesses. It can be accessed at TennisIndustry.org by clicking on “Directory.”