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‘Future of Tennis Summit’ Brings Together All Segments of the Industry to Focus on Growth

While Novak Djokovic and Flavia Pennetta were working their way to the singles titles at the BNP Paribas Open in Indian Wells, Calif., the tennis industry came together for the inaugural Future of Tennis Summit, held during the tournament.

Click here to see Future of Tennis Summit recap courtesy of Inside Tennis.

Industry Execs Highlight Future of Tennis Summit Agenda

When the Future of Tennis Summit kicks off in Indian Wells, Calif., on Tuesday, March 11, it will do so with an agenda filled with executives from across a wide variety of tennis industry segments. The two-day Summit has a goal of helping generate ideas and discussions that can put the industry on a pathway to creating more players, more fans, and more consumers of the game.

Showcase Your Programming at a USTA Tennis Play Event in March

In March, the USTA and the tennis industry will host USTA Tennis Play Events in celebration of World Tennis Day on March 3. Tennis Play Events are designed to introduce kids to tennis and provide a platform to register children for spring programs. Sports industry studies have shown that an early, positive experience in sports creates a lifelong commitment to an active lifestyle.

Halfway Through 2013: A Snapshot of TIA Efforts

For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.

Using TIA Research to Boost Your Biz

Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)

To learn more about industry research and reports available, visit TennisIndustry.org/Research or email research@tennisindustry.org.

Tennis Continues to Lead Pack Among Traditional Sports In Participation Growth

In the recently released US Sports, Fitness, and Recreation Participation Report from the Physical Activity Council (PAC) — a consortium of six sports, recreation, and outdoor trade associations — despite fluctuating participation trends among traditional sports, tennis continues to lead the pack in long-term participation growth, which is up 31% from 2000-2012. 

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