TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story (print, web or broadcast) judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport. The story or broadcast can be about any aspect of recreational play, for instance Youth Tennis, Cardio Tennis, Adult Tennis, league play, school tennis, Tennis on Campus, the PlayTennis.com website, the health benefits of tennis, etc.
The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.
With an emphasis on reaching and connecting with families, and in celebration of Nickelodeon’s Worldwide Day of Play, the USTA is offering a gift-card incentive for tennis providers who sign up to offer a Free Tennis Play Event for the month of September. Providers should go to YouthTennis.com/Host or call 800-990-8772. The promotion ends Sept. 30.
Tennis is the only traditional participation sport to be ranked in the Top 10 in terms of participation growth, out of nearly 120 sports and activities surveyed in the recently released Physical Activity Council (PAC) 2014 Participation Report. In the U.S., tennis grew by 658,000 players, or 4%, in the last year, to bring total tennis participation to 17.68 million players, according to PAC data.
The Tennis Industry Association presented the inaugural Tennis Media Award to Chuck McGill, the sports editor for the Charleston (W.Va.) Daily Mail, during the 55th Annual Awards Weekend of the National Sportscasters and Sportswriters Association, held in Salisbury, N.C., June 7-9. The TIA also held a Cardio Tennis “Triples” Tournament for NSSA members on the clay courts of the Country Club of Salisbury, led by Cardio Tennis Manager Michele Krause.
The 2014 US Open will feature a college tennis competition for the first time ever in 2014, inviting top American college players to compete in the inaugural American Collegiate Invitational Sept. 4-6 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y.
The country’s two main professional tennis-teaching organizations are supporting a new, industry-wide effort to get Americans to “Try Tennis for Free,” by urging their thousands of certified tennis teachers to offer free sessions to beginners and returning tennis players. Consumers can find these free sessions, and more, at PlayTennis.com.
Recent sports industry research shows that more than 15 million non-tennis players are interested in playing tennis, and another 13 million Americans “consider themselves” tennis players, even though they didn’t play the sport in the previous year. With the latest initiative by the tennis industry, these 28 million Americans are able to get into the game, or back into the game, for free.
As more Americans look to stay active and healthy in a fun, social environment, the tennis industry is coming together to offer a way to get into "the sport for a lifetime" for free. By visiting PlayTennis.com throughout the month of May, consumers can find tennis facilities and teaching professionals in their areas offering "Try Tennis for Free" events for beginners and returning tennis players.