Tennis participation in the U.S. grew 4% in 2012, topping 28 million players for the first time since 2009, according to an annual survey by the U.S. Tennis Association and Tennis Industry Association. It's the second highest total number of players recorded since the survey began in 1988.
The USTA has released an all new website, YouthTennis.com, to connect tennis providers and consumers to play opportunities for youth tennis. For consumers, it's quick and easy to find an event or a facility in your area, simply by clicking the "find an event" photo and/or button on the homepage of the website. For consumers to find events in their area, such as a Free Tennis Play Day, all they have to do is enter their 5 digit zip code and those events being held close to them are displayed in an easy-to-view format. The sign up process for providers to get their events listed is quick and simple, too.
The USTA is leveraging its partnership with Nickelodeon, one of the largest cable TV networks capable of reaching children and their families, to promote and bring USTA Free Tennis Play Days to tennis sites across the country. These Free Tennis Play Days will be marketed as a part of and in conjunction with Nickelodeon's Worldwide Day of Play to be held on October 6 at Riverside Park in New York City, where the USTA's growing 10 and Under Tennis initiative will be featured.
The USTA and TIA announced the launch of the new playtennis.com site, designed to help all tennis players—whether regular, new or returning to the game—find out everything they need to know about getting into the game and playing more tennis.
For the third straight year, participation in Cardio Tennis topped more than 1 million players in the U.S. The popular health, fitness and tennis program, which was created in 2005, is now delivered in nearly 1,800 facilities and parks throughout the U.S. and in more than 30 countries.
Efforts to engage children in physical activities and sports—including tennis—are starting to have an effect on America’s youngest generation, according to a new study released by the Physical Activity Council (PAC), a partnership of major trade associations in the sports, fitness and leisure industries.
There’s a new tennis tournament that doubles as family time. The 2012 National Family Tennis Championships offers thousands of amateur players the opportunity to team up with their mother, father, sister, brother, husband or wife to earn the right to play for a national title.
The 86th Annual National Public Parks Tennis Championships will be July 21-29 in Denver. The event—with competition for adult, junior, wheelchair and adaptive players—will be at the Gates Tennis Center and Denver City Park.
Retailers, like coaches and teaching professionals, are important in leading the way in assuring that the “right” balls are being used by the “right” players for 10 and Under Tennis. As the spring and summer seasons are fast approaching, you need to make sure you stock the right inventory of foam and lower compression felt balls for your customers.
The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.