The TIA recently released two of its annual market intelligence reports—the Late Season Court Activity Monitor and the TIA Consumer Study, highlighting important trends in the tennis industry in 2014.
Tennis industry executives and experts, legends, pros, coaches and other personalities are confirming their attendance and participation in two key industry events coming up in Indian Wells, Calif., in March—the TIA Tennis Summit (March 17-18), and the Tennis Owners & Managers Conference (March 18-19), both to be held at the Westin Mission Hills Golf Resort & Spa.
The Tennis Industry Association presented key industry research and information at the USTA’s annual Tennis Development Workshop (TDW), held Nov. 7-9 in Atlanta, Ga. More than 500 tennis providers from around the country attended the TDW, including USTA section and district staff and volunteers, local Community Tennis Association and park & rec personnel, teaching pros and coaches.
The recently released 2014 TIA Tennis Participation Study shows gains in the total number of tennis players, but also a growing interest for playing tennis among Americans. The report is derived from the annual Physical Activity Council (PAC) Participation Report, the nation's largest single-source sports study, which looks at participation for more than 120 sports and activities.
Plans are quickly falling into place for the 2015 TIA Tennis Summit/2015 Tennis Owners & Managers (T.O.M) Conference, both of which will be held in March in Indian Wells, Calif., at the Westin Mission Hills Golf Resort & Spa, during the BNP Paribas Open pro tournament.
The University of Florida became the first repeat winner at the USTA Tennis On Campus Fall Invitational as the Gators defended their 2013 title with a 25-18 win over Auburn University Oc.t 12 at the Palmetto Dunes Tennis Center on Hilton Head Island, S.C.
TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story (print, web or broadcast) judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport. The story or broadcast can be about any aspect of recreational play, for instance Youth Tennis, Cardio Tennis, Adult Tennis, league play, school tennis, Tennis on Campus, the PlayTennis.com website, the health benefits of tennis, etc.
The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.
With an emphasis on reaching and connecting with families, and in celebration of Nickelodeon’s Worldwide Day of Play, the USTA is offering a gift-card incentive for tennis providers who sign up to offer a Free Tennis Play Event for the month of September. Providers should go to YouthTennis.com/Host or call 800-990-8772. The promotion ends Sept. 30.
Tennis is the only traditional participation sport to be ranked in the Top 10 in terms of participation growth, out of nearly 120 sports and activities surveyed in the recently released Physical Activity Council (PAC) 2014 Participation Report. In the U.S., tennis grew by 658,000 players, or 4%, in the last year, to bring total tennis participation to 17.68 million players, according to PAC data.