Consumers who register on the free site PlayTennis.com gain access to searches for finding courts, players,programs, lessons and equipment, and also have a chance to win free merchandise in monthly drawings that will continue into the spring.
Looking to find places to play in your area? Or going on vacation and want to bring your racquet with you? The new PlayTennis.com website can help, with an updated “find a court” search function.
Tennis players and those looking to get into the game who register on the all-new PlayTennis.com website—a central hub of tennis information connecting players to all things tennis—have a chance to win one of hundreds of monthly prizes, including tickets to the 2014 US Open, autographed tennis racquets and merchandise from the game's biggest stars, and tennis equipment packages.
PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry, which was re-launched by the TIA in May of this year, received a boost in its reach to consumers as the consumer "activation" date was scheduled for Thursday, September 5, 2013.
PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry will receive a boost in its reach to consumers as the consumer "activation" date has been scheduled for Thursday, Sept. 5.
A new player-matching tool for the PlayTennis.com website is being beta-tested now with a group of recreational players and should start to roll out later this summer. The new feature will help to overcome one of the biggest barriers that TIA research shows has been an entry to playing tennis: finding someone to play with.
PlayTennis.com, the one stop portal for consumers to find out about all things TENNIS, has recently been relaunched and is beginning to gain traction as the premier tool to connect current and potential players to the sport by allowing them to find places to play, find instruction, connect with retailers, locate programs, and much more! Providers can get involved in the effort, too, by signing up to be listed on the site and helping promote the URL with free marketing materials provided by the industry.
For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.
PlayTennis.com—the single platform for all things tennis, designed to bring people into the game and keep them playing and connected to the sport—is up and running. Even though some of the site’s exciting features are still being fine-tuned, check out PlayTennis.com’s redesign, as the site continues to see increased use by both consumers and providers. As the industry pools its resources to spread the message about playtennis.com, more than 100 million potential consumers could be reached!
The USTA has released an all new website, YouthTennis.com, to connect tennis providers and consumers to play opportunities for youth tennis. For consumers, it's quick and easy to find an event or a facility in your area, simply by clicking the "find an event" photo and/or button on the homepage of the website. For consumers to find events in their area, such as a Free Tennis Play Day, all they have to do is enter their 5 digit zip code and those events being held close to them are displayed in an easy-to-view format. The sign up process for providers to get their events listed is quick and simple, too.