While Novak Djokovic and Flavia Pennetta were working their way to the singles titles at the BNP Paribas Open in Indian Wells, Calif., the tennis industry came together for the inaugural Future of Tennis Summit, held during the tournament.
There are countless great stories that can be told about tennis—and about those who play, teach, organize, sponsor and promote the game. To help bring more of these stories to light, the Tennis Industry Association (TIA) and the National Sportscasters and Sportswriters Association (NSSA) will be working together to give tennis a boost.
A few hours before the first tennis ball was struck at the 2013 US Open, the tennis industry came together at a “State of the Industry” meeting in Manhattan, hosted by the Tennis Industry Association (TIA). Attendees heard from key industry stakeholders covering various segments of the tennis business. The meeting sets the stage for a “Future of Tennis Summit” to be held in March.
World’s largest tennis trade publication returns to ‘Tennis Industry’ name and re-emphasizes connection to the sport.
Tennis players and those looking to get into the game who register on the all-new PlayTennis.com website—a central hub of tennis information connecting players to all things tennis—have a chance to win one of hundreds of monthly prizes, including tickets to the 2014 US Open, autographed tennis racquets and merchandise from the game's biggest stars, and tennis equipment packages.
PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry will receive a boost in its reach to consumers as the consumer "activation" date has been scheduled for Thursday, Sept. 5.
Cardio Tennis participation grew and frequent player play occasions were up nearly 2%, while overall tennis participation remained flat, according to the Physical Activity Council's (PAC) Annual U.S. Participation in Sports, Fitness, and Recreation report. The study, which surveys participation across 125 different sports, fitness and leisure activities, is the nation’s largest report on physical activity. The survey, conducted online with a sample size of more than 40,000, is supported by six sports, fitness, and recreation trade organizations.
Mike Ballardie, the new CEO of Prince Global Sports, is the newest member of the Tennis Industry Association’s Board of Directors. Ballardie, who is based in London, has been responsible for Prince’s operations in the eastern hemisphere for nearly 10 years.
Cardio Tennis is fast becoming a worldwide brand—receiving prominent play by Tennis Australia (TA) during this year’s Australian Open and officially relaunching/rebranding in Great Britain with new initiatives and a new spokesperson.
This month, leading sports and fitness industry companies and organizations, as well as other corporate partners, will launch PHIT America, a year-round, educational, advocacy, and social media marketing campaign designed to reach millions of Americans. PHIT America will combat the obesity and sedentary activity crisis -- which is having an adverse effect on health care costs in the U.S. -- by promoting new legislation and grassroots programs that will help get Americans more active, playing more sports, getting fit and becoming healthier.