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Tennis Providers: Get Involved Now for ‘Rally the Family’

Tennis providers can sign up now at to participate in the industry-wide “Rally the Family” campaign to increase tennis activity and interest in the sport. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green balls, shorter courts, shorter racquets and modified scoring.

'Rally the Family' Tennis Campaign Update

This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.

PHIT America Teams With Tennis Industry to Promote Physical Activity

The tennis industry and PHIT America are combining efforts to help promote the sport of tennis and increase physical activity throughout the country. Tennis facilities, tournaments, organizations, CTAs, teaching pros, etc. will soon be able to designate PHIT America as an official charity for their local tournaments and events.

Registration Now Open for 2016 T.O.M. Conference in Miami

Registration is now open for the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will be March 23-25 in Miami during the Miami Open pro tournament. To register for the conference, and to take advantage of a discounted rate at the Hilton Downtown Miami and tickets for conference attendees to the Miami Open, visit

Q3 ‘Bumpy’ for Equipment, But Some Optimistic Signs

The third quarter of 2015 was bumpy for the tennis marketplace overall, with only strings and ROG tennis balls growing in wholesale shipments. Racquet unit shipments continue to lag, although pro/specialty retailers showed minor growth in racquet unit sales. However, there appears to be some early signs of overcoming the rust from issues in the greater shipment environment that nagged the industry in 2014 and continued into 2015.

TIA Conducting Annual Tennis Facility, Business and Retail Census

Verifying your facility, business and retail information for the industry’s annual census is an important activity of the TIA to keep current information on courts, program, retail and more. A “snapshot” of information was delivered to industry inboxes this week. For providers of programs, the information helps supply consumer search websites including,, and more.

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