The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.
Cardio Tennis® has just kicked it up a notch—with opportunities for an even more comprehensive full-body workout. The Tennis Industry Association has partnered with TRX Suspension Training® to bring the innovative training system to the courts with TRX Cardio Tennis, and workshops for tennis providers are under way.
Cardio Tennis® has become one of the fastest growing fitness trends in the U.S., and now the program is expanding, with more benefits and services to providers so they can continue to bring a quality, fun, fitness-oriented tennis workout to more consumers.
Cardio Tennis® was a big part of the PTR International Tennis Symposium this past February in Orlando, FL.
Cardio Tennis® Manager Michele Krause was honored with the TIA/PTR Commitment to the Industry award and several members of the Cardio Tennis® National Speakers Team were present to help deliver morning TRX Cardio Tennis workouts. PTR teaching professionals also participated in a competition of Cardio Tennis® feeding skills.
After an inspirational talk from golfing great Gary Player, more than 125 leaders in the sports and fitness industry—including tennis industry executives—descended on Capitol Hill on March 7 to talk with members of Congress and their staffs about the issue of physical fitness. The event was the Sporting Goods Manufacturer’s Association 13th Annual National Health Through Fitness Day.
It’s a very simple message—“Play tennis!”—yet its impact throughout this industry can be huge. The new PlayTennis.com has soft-launched to consumers, with the full launch expected in May, as a site where everyone in the industry can send consumers and players to encourage them to get in the game and to play more tennis.
The Tennis Industry Association plans to release in April the second edition of a newly developed report, designed to “help narrate the story of the tennis industry,” says TIA Executive Director Jolyn de Boer.
Cardio Tennis Manager Michele Krause of University Park, Fla., was presented with the PTR/TIA Commitment to the Industry Award during the Professional Tennis Registry’s annual International Tennis Symposium, held Feb. 24-28 at the Hyatt Regency Grand Cypress in Orlando, Fla.
The 2011 Tennis Consumer Reports, recently released by the Tennis Industry Association, which measure consumer trends among frequent tennis players (21+ play occasions per year), showed mixed results for the tennis industry.