The newest Supporting Member of the Tennis Industry Association (TIA) is Center Court Marketing of Austin, Texas, which was founded this year as a division of Workhorse Digital and combines 23 years of tennis industry experience with a team of digital and traditional marketing professionals.
In October, TIA Cardio Tennis Manager Michele Krause traveled to Shanghai, where she was invited to be a keynote speaker at the PTR China Symposium, held at the Shangai Racket Club.
Tavistock Development Co. is pleased to announce the arrival of Taj Adhav, who will oversee the development of the burgeoning sports innovation and performance cluster at Lake Nona, Fla., which will feature the USTA’s “New Home of American Tennis.”
All of us at the Tennis Industry Association were saddened to hear of the passing of Vic Braden on Oct. 6. Vic devoted his life to bringing tennis to players of all ages and abilities. His “Laugh and Win” style of teaching the game created thousands of lifelong players. Along the way, his research into the sport helped revolutionize tennis teaching.
TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story (print, web or broadcast) judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport. The story or broadcast can be about any aspect of recreational play, for instance Youth Tennis, Cardio Tennis, Adult Tennis, league play, school tennis, Tennis on Campus, the PlayTennis.com website, the health benefits of tennis, etc.
The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.
Former world No. 4 men’s tennis player Todd Martin, the new CEO of the International Tennis Hall of Fame & Museum (ITHF), has joined the board of directors of the Tennis Industry Association (TIA). Martin takes over the TIA board role held for many years by Mark Stenning, who stepped down recently as CEO of the ITHF after 35 years with the organization.
More than 1,000 tennis industry leaders, executives and professionals gathered at The Tennis Show 2014 recently in New York City to celebrate the business of tennis. Held on the eve of the US Open, The Tennis Show was produced by the Tennis Industry Association (TIA) and included the TIA Tennis Forum, the Tennis Industry Hall of Fame Induction, and 54 companies displaying their latest products and services.
Tennis is the only traditional participation sport to be ranked in the Top 10 in terms of participation growth, out of nearly 120 sports and activities surveyed in the recently released Physical Activity Council (PAC) 2014 Participation Report. In the U.S., tennis grew by 658,000 players, or 4%, in the last year, to bring total tennis participation to 17.68 million players, according to PAC data.