Playtennis.com, which relaunched to consumers last month, is helping all types of players—whether current, new to the game, or returning to tennis—find everything they need to know about playing the “sport for a lifetime.” PlayTennis.com was developed through a cooperative industry effort and conveys a simple, unified message to get more people out on the courts more frequently.
On August 24, the tennis industry is set to gather for a one-day celebration of the sport at The Tennis Show 2012 in New York City's Grand Hyatt hotel. Nearly 40 tennis industry organizations, manufacturers, and businesses will be on hand to display their latest products and services in the exhibitor area, and they’ve donated more than $20,000 worth of prizes to be given away to those in attendance.
The first half of 2012 started off on a positive note for the tennis industry in terms of wholesale shipments of racquets and balls, as well as retail sales for tennis racquets. While much of the success for the first half of the year was driven by a strong first quarter, the second quarter was defined by a lingering cautious optimism among tennis players and their buying habits.
The first half of 2012 has been very active, laying the groundwork for new developments aimed at creating a more sustainable future for all involved in tennis. As the not-for-profit trade association supporting the growth and economic vitality of tennis, the Tennis Industry Association remains focused on our key strategic platforms laid out in 2011. Our main goal is to grow the game through cohesive efforts across the industry.
Tennis coach Nick Bollettieri spoke to participants at the TRX Cardio Tennis Pilot Training Course held at IMG Academies in Bradenton, Fla., July 21-22. The legendary coach, who will be inducted into the Tennis Industry Hall of Fame on Aug. 24 in New York, talked to attendees about how a healthy lifestyle and exercise promotes longevity and slows down the aging process.
The TIA's biennial "Cost of Doing Business: Tennis Facilities" report is now available for Associate Level and above members to download at TennisIndustry.org. The report is also available for purchase by non-members.
The tennis industry will gather on Friday, Aug. 24, at the Grand Hyatt New York in the heart of Manhattan for The Tennis Show 2012, a one-day celebration of the “sport of opportunity.”
With the consumer launch of the new playtennis.com, a web page has been set-up specifically for tennis providers to download free marketing material that they can use to help support the industry-wide effort and to stimulate growth for their businesses. Visit TennisIndustry.org/playtennis.
The USTA and TIA announced the launch of the new playtennis.com site, designed to help all tennis players—whether regular, new or returning to the game—find out everything they need to know about getting into the game and playing more tennis.
Cardio Tennis is one of the fastest growing fitness trends in the U.S.—since its introduction in 2005, it now has more than 1.3 million participants. Now, former WTA players are taking notice of the great health benefits the program provides, as well as the revenue it can generate.