For the third straight year, participation in Cardio Tennis topped more than 1 million players in the U.S. The popular health, fitness and tennis program, which was created in 2005, is now delivered in nearly 1,800 facilities and parks throughout the U.S. and in more than 30 countries.
The Tennis Industry Association (TIA) is set to release its second annual “State of the Industry” report, which compiles key research from the trade association’s dozens of in-depth annual research studies and surveys into a top-line document that helps to “narrate the story of the tennis industry” for the past year. Key findings include data on the value of the overall tennis economy, participation and play frequency trends, equipment sales, and pro events.
This spring and summer Cardio Tennis® Manager Michele Krause, along with members of the National Cardio Tennis Speakers' Team, will be delivering Cardio Tennis Training courses and TRX Cardio Tennis Pilot Training Courses across the country. These 7-8 hour courses are designed to teach the fundamentals of Cardio Tennis and everything you need to know to make it a sucess at your facility.
In 2011, participation in outdoor recreation reached a five-year record in the U.S.—perhaps signaling a move toward healthier, active lifestyles. More than 141 million Americans, or 49.4 percent of the U.S. population, participated in outdoor activities last year—reflecting an increase of 3 million people compared to 2010 and continuing a five-year trend.
Efforts to engage children in physical activities and sports—including tennis—are starting to have an effect on America’s youngest generation, according to a new study released by the Physical Activity Council (PAC), a partnership of major trade associations in the sports, fitness and leisure industries.
With the soft launch of the PlayTennis.com consumer site, all tennis providers—teaching pros, facilities, retailers, tennis organizations and more—should go to GrowTennis.com now to update or add their information, so consumers can find them. It’s a free and easy way to help drive traffic to your business—and to help consumers get into the game and play more tennis.
The TIA held key meetings last month during Tennis Night in America and the BNP Paribas Showdown in New York City. The meetings were organized to update groups on various initiatives, programs and objectives. The following day, a retailer focus group met first with manufacturers and TIA's Retail Consulting Specialists, then separately to discuss challenges affecting the retail sector and ways for greater involvement with the industry.
The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.
Cardio Tennis® has just kicked it up a notch—with opportunities for an even more comprehensive full-body workout. The Tennis Industry Association has partnered with TRX Suspension Training® to bring the innovative training system to the courts with TRX Cardio Tennis, and workshops for tennis providers are under way.
Cardio Tennis® has become one of the fastest growing fitness trends in the U.S., and now the program is expanding, with more benefits and services to providers so they can continue to bring a quality, fun, fitness-oriented tennis workout to more consumers.