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TIA Set to Launch New and Improved Website

TennisIndustry.org, the central information source for the tennis trade, has recently been redesigned and is set to launch in mid- to late-November. The new website not only focuses on providing specified content for the various segments of the industry, but it also consolidates much of the information that previously resided on ancillary sites hosted by the TIA—making TennisIndustry.org a true "one-stop shop" for industry information.

Cardio Tennis Continues to Grow 'Down Under'

According to a recent consumer research study commissioned by Tennis Australia that focuses on its effort to grow participation in the country via Cardio Tennis, the program has "clearly succeeded in its launch objectives." The study, which was conducted by First Point Research and Consulting on behalf of Tennis Australia, was aimed at understanding how "the program [Cardio Tennis] has delivered against the expectations of participants and the broader target." In 2012, Tennis Australia launched the Cardio Tennis program at the Australian Open as a part of its efforts to grow participation in the game throughout the country.

Mid-Year Shipment Results Up Compared to 2011

The first half of 2012 started off on a positive note for the tennis industry in terms of wholesale shipments of racquets and balls, as well as retail sales for tennis racquets. While much of the success for the first half of the year was driven by a strong  first quarter, the second quarter was defined by a lingering cautious optimism among tennis players and their buying habits.

New 'Dashboard' Tracks Progress for 10 and Under Tennis

To monitor and report on the progress of 10 and Under Tennis, the USTA has created a “Dashboard,” which sets 2012 goals and tracks the initiative across various categories.

“While our ‘Dashboard’ may be new this year, we’ve been tracking our progress throughout the last few years,” says Scott Schultz, the USTA’s managing director for Youth Tennis. “For 10 and Under Tennis, 2011 was a tremendous year. The industry really pulled together and we had major growth in every category.”

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