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10 and Under Tennis Dashboard Shows Progress Toward Growing Game

As the tennis industry's focus on growing youth tenniscontinues to expand across all segments, key performance indicators for the youth initiative show positive signs of growth. The USTA produces a monthly 10 and Under Tennis "Dashboard" that helps track key performance indicators, such as red, orange and green ball sales (tracked by TIA Census Reports), new youth-sized courts installed, and more. For 2012, many of the categories greatly exceeded 2012 goals.

Tennis Retailers Optimistic About 2013 but Aware of Challenges Ahead

Tennis dealers are optimistic about the year ahead amid a challenging and evolving marketplace, according to the "Dealer Trends Report," which was recently released by the TIA to its participating partner membership. Tennis dealers have also seen a spike in consumer interest of youth tennis equipment in the past year. This  annual report serves as a barometer of dealer confidence in the industry as well as a "report card" for brands carried by the various tennis dealers across the country. The report also highlights key current issues, such as competition from online-only retailers, facing the tennis specialty retail market.

Despite Q3 Decline, Specialty Store Racquet Sales are Up 3% Year-to-Date

According to the latest data from the TIA Specialty Store Tennis Racquet Retail Audit, specialty stores experienced a 4% decline in unit sales of tennis racquets in Q3 of 2012 over 2011 and a 5% decline in dollar sales. Despite the somewhat sluggish performance in the specialty market for the third quarter, year-to-date unit sales are up 3% and dollar sales are up 1%, driven by the strong double digit growth seen in Q1 and solid single digit growth experienced in Q2.

TIA Set to Launch New and Improved Website

TennisIndustry.org, the central information source for the tennis trade, has recently been redesigned and is set to launch in mid- to late-November. The new website not only focuses on providing specified content for the various segments of the industry, but it also consolidates much of the information that previously resided on ancillary sites hosted by the TIA—making TennisIndustry.org a true "one-stop shop" for industry information.

Cardio Tennis Continues to Grow 'Down Under'

According to a recent consumer research study commissioned by Tennis Australia that focuses on its effort to grow participation in the country via Cardio Tennis, the program has "clearly succeeded in its launch objectives." The study, which was conducted by First Point Research and Consulting on behalf of Tennis Australia, was aimed at understanding how "the program [Cardio Tennis] has delivered against the expectations of participants and the broader target." In 2012, Tennis Australia launched the Cardio Tennis program at the Australian Open as a part of its efforts to grow participation in the game throughout the country.

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