Tennis dealers are optimistic about the year ahead amid a challenging and evolving marketplace, according to the "Dealer Trends Report," which was recently released by the TIA to its participating partner membership. Tennis dealers have also seen a spike in consumer interest of youth tennis equipment in the past year. This annual report serves as a barometer of dealer confidence in the industry as well as a "report card" for brands carried by the various tennis dealers across the country. The report also highlights key current issues, such as competition from online-only retailers, facing the tennis specialty retail market.
Tennis participation in the U.S. grew 4% in 2012, topping 28 million players for the first time since 2009, according to an annual survey by the U.S. Tennis Association and Tennis Industry Association. It's the second highest total number of players recorded since the survey began in 1988.
According to the latest data from the TIA Specialty Store Tennis Racquet Retail Audit, specialty stores experienced a 4% decline in unit sales of tennis racquets in Q3 of 2012 over 2011 and a 5% decline in dollar sales. Despite the somewhat sluggish performance in the specialty market for the third quarter, year-to-date unit sales are up 3% and dollar sales are up 1%, driven by the strong double digit growth seen in Q1 and solid single digit growth experienced in Q2.
TennisIndustry.org, the central information source for the tennis trade, has recently been redesigned and is set to launch in mid- to late-November. The new website not only focuses on providing specified content for the various segments of the industry, but it also consolidates much of the information that previously resided on ancillary sites hosted by the TIA—making TennisIndustry.org a true "one-stop shop" for industry information.
The tennis industry will be heading into the holiday shopping season on the heels of a strong third quarter compared to 2011. For the first time this year, TIA Wholesale Shipment Census Reports indicate positive growth in all categories measured. In addition, the dollar value of units shipped in each of these categories grew in Q3 2012 compared to Q3 2011.
As a part of its ongoing effort to help tennis retailers and facilities grow their businesses and bottom lines, the Tennis Industry Association has partnered with the Gluskin-Townley Group and Cash Flow Tennis, two separate business consulting firms, to offer FREE business assessments to Associate Facility and Retail Members of the TIA .
According to a recent consumer research study commissioned by Tennis Australia that focuses on its effort to grow participation in the country via Cardio Tennis, the program has "clearly succeeded in its launch objectives." The study, which was conducted by First Point Research and Consulting on behalf of Tennis Australia, was aimed at understanding how "the program [Cardio Tennis] has delivered against the expectations of participants and the broader target." In 2012, Tennis Australia launched the Cardio Tennis program at the Australian Open as a part of its efforts to grow participation in the game throughout the country.
NEW YORK, NY (Sept. 5, 2012) — The tennis industry came together in New York City, just days before the US Open tennis tournament began, for The Tennis Show 2012, a one-day celebration of the "sport of opportunity."
Earlier this year, the TIA released updates of two key reports – “State of the Tennis Industry 2012” and an updated “TIA Strategic Overview” – that look at trends and research in the industry and identify and describe the TIA’s four top-level strategies for industry growth.
The first half of 2012 started off on a positive note for the tennis industry in terms of wholesale shipments of racquets and balls, as well as retail sales for tennis racquets. While much of the success for the first half of the year was driven by a strong first quarter, the second quarter was defined by a lingering cautious optimism among tennis players and their buying habits.