As much as many people may hate it, or rather it is perceived to be hated, email is still an effective way to not only communicate with your customers, but also drive sales for your retail business. There are a variety of stats and figures to the contrary to show that email marketing is STILL an effective way to increase consumer engagement and potentially drive sales for a business.
The latest retail buzzword is “webrooming,” which describes a fast-growing phenomenon that retailers should come to like—when customers research a product online, then purchase it in a brick-and-mortar store. It’s the opposite of “showrooming,” where consumers browse in a store, then buy online.
Yes, it’s that time of year again, time to create and distribute your holiday Gift Guide for your tennis store. You’ve probably noticed that some large retailers have had their holiday promotions in full swing for weeks already.
When it comes to your tennis retail business, is it about the “product,” or the “experience”? Tennis products are important…right? Sure they are, and there is no question that a racquet well selected, with the right grip and strung properly, is an important part of any tennis player’s game. But the process of selecting and purchasing the right racquet as part of a tennis lifestyle shopping “experience” with your store brand, that is, as the commercial says, “Priceless!”
Part-time, seasonal employees can make or break your selling season. Your customers expect a great retail shopping experience from your store or facility, whether it is provided by you, a full-time employee or part-time seasonal help. Here are some best practices we’ve learned over the years from our clients and from living and working in retail environments where part-time summer employees are often the only way local businesses can make it through the season.
The TIA has updated its “Retail Manager’s Manual” with new and revised chapters, an appendix with nearly two dozen “tips,” sample worksheets and an enhanced “resources” section.
Consumers will decide in the first three to five seconds if they are comfortable in your store. Making shoppers comfortable in your specialty tennis retail environment as soon as possible is a critical factor in your conversions and your store’s close rate and, of equal importance, in consumer satisfaction with your retail brand.
Increasing the value of transactions is one way to actually grow your specialty tennis retail business, and point-of-purchase displays can attract shoppers’ attention to merchandise. POP displays also serve as focal points for you and your sales associates to suggest add-on’s to an initial sale and to assist in up-selling from good to better, or better to best.
A great store environment, including display fixtures, lighting and outstanding displays, are essential to attracting shoppers to your specialty tennis retail store today, but they are only the beginning. Here are some tips to bring your store environment to life and help you create an “extraordinary” specialty tennis retail shopping experience!
In each issue of RSI Magazine the TIA releases a "retail tip," to help provide tennis retailers with insight into how to make their businesses more productive, efficient, and profitable. Now, retailers can download the TIA Retail Tips Booklet, which collects all of the previous articles into a single document for quick and easy access to these great resources.