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Retailing 123: How to Find the Right Part-Time Employees

Part-time, seasonal employees can make or break your selling season. Your customers expect a great retail shopping experience from your store or facility, whether it is provided by you, a full-time employee or part-time seasonal help. Here are some best practices we’ve learned over the years from our clients and from living and working in retail environments where part-time summer employees are often the only way local businesses can make it through the season.

Tennis Show, TIA Tennis Forum on Hiatus This Year; Will Return in 2014

The Tennis Show, which debuted in New York City last year just before the US Open, and tied into the 2012 USTA Tennis Teacher’s Conference, will not be held in 2013. However, the Tennis Show will return to New York in 2014.  The TTC, also on hiatus for 2013, will resume in 2014 with expanded plans to provide the best possible learning experience for tennis teachers and coaches.

How to Put Shoppers in the ‘Comfort Zone’

Consumers will decide in the first three to five seconds if they are comfortable in your store. Making shoppers comfortable in your specialty tennis retail environment as soon as possible is a critical factor in your conversions and your store’s close rate and, of equal importance, in consumer satisfaction with your retail brand.

Halfway Through 2013: A Snapshot of TIA Efforts

For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.

Using TIA Research to Boost Your Biz

Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)

To learn more about industry research and reports available, visit TennisIndustry.org/Research or email research@tennisindustry.org.

PHIT America Alliance Welcomes Grassroots Influencers

The PHIT America Alliance has created a new category to help support the health and fitness campaign. “Ambassadors” include grassroots influencers such as tennis teaching pros, fitness professionals, retailers, park & rec administrators, P.E. and school teachers or any individual who wants to help spread the word about PHIT America and healthy living.

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