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Tennis Tune-Up Campaign Gains Industry Support

Recently, the Tennis Industry Association re-launched PlayTennis.com to get more tennis players into the game and progress on the pathway to becoming frequent players. Accompanying the re-launch of the site is the introduction of an all-new industry initiative that is gaining support from retailers, manufacturers, and the USRSA—a "Tennis Tune-Up" campaign.

Marketplace Fairness Act Aims to Level Retail Playing Field

There may be good news soon for brick-and-mortar tennis pro and specialty shops. In March, the U.S. Senate, by a large bi-partisan majority, voted for an amendment to the budget bill that would require all retailers to collect and report sales tax, including online retailers who have been exempt from many state and local taxes.

Senate Bill Gains Traction to Level Playing Field for Brick & Mortar Retailers

Seventy-five U.S. Senators showed their support for the Marketplace Fairness Act of 2013 which would allow local brick-and-mortar retailers to compete more effectively against out-of-state internet sellers.  An amendment summarizing the bill – which was introduced in February – was added to the FY2014 Budget Resolution which is currently being debated on the Senate floor.

Youth Tennis Hang Tags and POP Materials Hit Retail Shelves

Beginning in early 2012 the Tennis Industry Association worked closely with the USTA and tennis industry manufacturers to develop a National Youth Tennis Retail Initiative plan. The focus of this plan was to develop consistent messaging that would help educate consumers and retailers on the proper equipment for youth tennis as well as drive them to the website, youthtennis.com, where they could find play opportunities quickly and easily. As a result, the TIA coordinated the printing of over 1 million tennis racquet hang-cards to be placed on youth racquets at the various retail channels throughout the United States. In addiiton, the TIA worked closely with the USTA to develop POP signage for retailers to utilize in their stores.

Cost of Doing Business Retailer Report Now Available

Help benchmark your tennis retail business against industry averages with the latest research released by the TIA available to tennis retailers — the Cost of Doing Business Tennis Retailers Report. The report highlights key performance indicators for tennis retailers, such as gross margin percentages, stock turns, profit/loss estimates, revenue splits and more. 

TIA Research Reports Set for Release

Each year the TIA conducts and publishes more than 70 tennis industry research reports. As THE primary source of tennis industry research and market intelligence, TIA-produced research reports help industry businesses keep a pulse on the tennis market and key trends that impact their strategic decision-making process. The latest edition of the TIA State of the Tennis Industry is set for an early spring release and the Cost of Doing Business Tennis Retailer report is due to be released in early April.

TIA Holds Meetings to Promote Retail, Industry Growth

The Tennis Industry Association organized meetings in New York, March 4-5, to discuss efforts to promote retail and to grow the game and the "business of tennis." Primary discussions focused on stimulating growth at tennis retail outlets across the country and also expanding the TIA Retail Division, which has been developed to provide the tennis retail segment with a unified voice for industry action.

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