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Despite Q3 Decline, Specialty Store Racquet Sales are Up 3% Year-to-Date

According to the latest data from the TIA Specialty Store Tennis Racquet Retail Audit, specialty stores experienced a 4% decline in unit sales of tennis racquets in Q3 of 2012 over 2011 and a 5% decline in dollar sales. Despite the somewhat sluggish performance in the specialty market for the third quarter, year-to-date unit sales are up 3% and dollar sales are up 1%, driven by the strong double digit growth seen in Q1 and solid single digit growth experienced in Q2.

TIA Set to Launch New and Improved Website

TennisIndustry.org, the central information source for the tennis trade, has recently been redesigned and is set to launch in mid- to late-November. The new website not only focuses on providing specified content for the various segments of the industry, but it also consolidates much of the information that previously resided on ancillary sites hosted by the TIA—making TennisIndustry.org a true "one-stop shop" for industry information.

Post or Update Your Information in the GrowingTennis System

With the launch of playtennis.com, it is more important than ever to get your tennis provider information posted or up-to-date in the GrowingTennis System managed by the TIA. The tennis industry is driving consumers to playtennis.com so they can quickly and easily find places to play, search for tennis retailers, connect with tennis teaching professionals, and find tennis programming in their area. The key portal to get listed on this new consumer site is through the GrowingTennis System at www.GrowTennis.com.

TIA Forming Retail Division

The TIA is working with retailers to create a TIA Retail Division with a mission that aims “to grow the economic vitality of tennis retailers and the sport of tennis through a unified effort involving all segments of the industry.”

Nov. 24 is Small Business Saturday!

Specialty tennis retailers, mark your calendars -- November 24, 2012 is the second annual Small Business Saturday! This national promotion supported and sponsored by American Express is offering a $25 statement credit for American Express card holders who make purchases of $25 or more at small businesses accepting American Express cards on Saturday, November 24, 2012.

National Youth Tennis Retail Promotion Underway

Plans are underway for more than 1 million racquet hang-cards displaying youth tennis equipment educational messaging to hit the shelves of mass merchants, chain sporting goods stores, and pro/specialty tennis retailers starting later this year and into 2013. These racquet hang-cards, which clearly define age appropriate equipment and will be placed on youth tennis racquets, are a part of the National Youth Tennis Retail Promotion currently being coordinated by the Tennis Industry Association, in conjunction with and support from the USTA.

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