Beginning in early 2012 the Tennis Industry Association worked closely with the USTA and tennis industry manufacturers to develop a National Youth Tennis Retail Initiative plan. The focus of this plan was to develop consistent messaging that would help educate consumers and retailers on the proper equipment for youth tennis as well as drive them to the website, youthtennis.com, where they could find play opportunities quickly and easily. As a result, the TIA coordinated the printing of over 1 million tennis racquet hang-cards to be placed on youth racquets at the various retail channels throughout the United States. In addiiton, the TIA worked closely with the USTA to develop POP signage for retailers to utilize in their stores.
In March, the Tennis Industry Association organized meetings in both New York and Florida to discuss efforts to promote retail and to grow the game and the "business of tennis."
Help benchmark your tennis retail business against industry averages with the latest research released by the TIA available to tennis retailers — the Cost of Doing Business Tennis Retailers Report. The report highlights key performance indicators for tennis retailers, such as gross margin percentages, stock turns, profit/loss estimates, revenue splits and more.
Each year the TIA conducts and publishes more than 70 tennis industry research reports. As THE primary source of tennis industry research and market intelligence, TIA-produced research reports help industry businesses keep a pulse on the tennis market and key trends that impact their strategic decision-making process. The latest edition of the TIA State of the Tennis Industry is set for an early spring release and the Cost of Doing Business Tennis Retailer report is due to be released in early April.
The Tennis Industry Association organized meetings in New York, March 4-5, to discuss efforts to promote retail and to grow the game and the "business of tennis." Primary discussions focused on stimulating growth at tennis retail outlets across the country and also expanding the TIA Retail Division, which has been developed to provide the tennis retail segment with a unified voice for industry action.
A great store environment, including display fixtures, lighting and outstanding displays, are essential to attracting shoppers to your specialty tennis retail store today, but they are only the beginning. Here are some tips to bring your store environment to life and help you create an “extraordinary” specialty tennis retail shopping experience!
City Sports today announced that it will open its 22(nd) retail location in New York City's financial district this Tuesday, March 26(th). Coming on the heels of the successful re-location of their Chestnut Hill store in Boston, MA, this newest store will mark City Sports' third location in New York City. Key highlights for this location will include a full service Racquet Sports department that will offer demo racquets and free stringing for City Sports Insiders.
Every two years the Tennis Industry Association releases its Cost of Doing Business Study for Tennis Retailers, providing this segment with key performance indicator benchmarks and other industry averages. Retailers who utilize the report have the opportunity to see where they are performing well against the rest of the retail landscape, as well as identify areas in which they may be able to improve their operations. This year's report is slated for an early March release and will available to Associate TIA Members and above.
According to a recent survey conducted by the National Retail Federation, over 70% of Americans are planning to adjust their spending due to the recent expiration of the payroll taxcut holiday. The taxcut holiday expiration will impact consumers take home pay by roughly 2%. For the average household income earning $50,000, that's a direct impact of $1,000 a year, and even more in households with higher annual incomes.
To help promote Tennis Night in America to retailers and the industry, we’re mailing BNP Paribas Showdown posters and copies of the “Parent’s Guide to Tennis” to tennis providers, especially in the metro NYC area, NJ and Connecticut. We encourage you to position the posters in high-traffic areas of your shop and consider offering a tie-in promotion with Tennis Night in America. The “Parent's Guide to Tennis” is a great tool to help inform parents of the 2012 rule change for 10 and Under Tennis and explain the benefits of starting kids off with the right sized equipment on smaller courts.