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Retailing 109: What Do Women Want?

From RSI Magazine
While recent statistics show that men are beginning to do more retail shopping than in the past, women still buy the majority of goods at retail. As a tennis specialty retailer, are you addressing the needs of women when it comes to shopping? Do you and your staff know the different shopping habits between men and women? Do you know how to attract more women as customers to your retail store?

Tennis Retail a Key Focus of Recent Industry Meetings

The TIA held key meetings last month during Tennis Night in America and the BNP Paribas Showdown in New York City.   The meetings were organized to update groups on various initiatives, programs and objectives.  The following day, a retailer focus group met first with manufacturers and TIA's Retail Consulting Specialists, then separately to discuss challenges affecting the retail sector and ways for greater involvement with the industry.

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