NEW YORK, NY (Sept. 5, 2012) — The tennis industry came together in New York City, just days before the US Open tennis tournament began, for The Tennis Show 2012, a one-day celebration of the "sport of opportunity."
Plans are underway for more than 1 million racquet hang-cards displaying youth tennis equipment educational messaging to hit the shelves of mass merchants, chain sporting goods stores, and pro/specialty tennis retailers starting later this year and into 2013. These racquet hang-cards, which clearly define age appropriate equipment and will be placed on youth tennis racquets, are a part of the National Youth Tennis Retail Promotion currently being coordinated by the Tennis Industry Association, in conjunction with and support from the USTA.
The TIA has been very active in its efforts to promote tennis retail and help tennis shops bring in more business. Among the initiatives is coordinating a National Youth Tennis Retail Promotion in conjunction with the USTA and manufacturers, and retailers to help educate the marketplace on the new age-appropriate equipment standards for tennis.
With the consumer launch of the new playtennis.com, a web page has been set-up specifically for tennis providers to download free marketing material that they can use to help support the industry-wide effort and to stimulate growth for their businesses. Visit TennisIndustry.org/playtennis.
Consumers looking to get into tennis or play more frequently will now have at their fingertips the most powerful tennis industry databases for finding courts, programs, instruction and more when they go to playtennis.com, a new free interactive website developed through a cooperative industry effort.
Store promotions around special events can bring a nice return on your investment.
Building retail store sales promotions around special events, such as product demonstrations, local tennis events, and national or international tournaments, are opportunities for specialty tennis retailers to create synergy and to make the combined marketing effort greater for the retailer than the cost — resulting in a higher return on your investment.
With the soft launch of the PlayTennis.com consumer site, all tennis providers—teaching pros, facilities, retailers, tennis organizations and more—should go to GrowTennis.com now to update or add their information, so consumers can find them. It’s a free and easy way to help drive traffic to your business—and to help consumers get into the game and play more tennis.
From RSI Magazine
While recent statistics show that men are beginning to do more retail shopping than in the past, women still buy the majority of goods at retail. As a tennis specialty retailer, are you addressing the needs of women when it comes to shopping? Do you and your staff know the different shopping habits between men and women? Do you know how to attract more women as customers to your retail store?
From RSI Magazine
Your independent and dedicated manufacturer and brand sales representatives are often overlooked as real resources in today’s fast-paced retail marketplace. But for tennis specialty retailers, they may well be your best resource.
The TIA held key meetings last month during Tennis Night in America and the BNP Paribas Showdown in New York City. The meetings were organized to update groups on various initiatives, programs and objectives. The following day, a retailer focus group met first with manufacturers and TIA's Retail Consulting Specialists, then separately to discuss challenges affecting the retail sector and ways for greater involvement with the industry.