The latest retail buzzword is “webrooming,” which describes a fast-growing phenomenon that retailers should come to like—when customers research a product online, then purchase it in a brick-and-mortar store. It’s the opposite of “showrooming,” where consumers browse in a store, then buy online.
2013 has, without a doubt, been a somewhat challenging year for the specialty tennis retail market. However, on a positive note, racquet dollar sales were up 4% over 2012 in the month of August. The increase in dollar sales compared to last year is a by-product of a 6% increase in the average price of racquets sold in tennis specialty shops in August 2013 versus August 2012.
With one of the nation's busiest shopping days just around the corner (Black Friday), now is time for you to prepare for the shopping day created just for YOUR business, Small Business Saturday!
Yes, it’s that time of year again, time to create and distribute your holiday Gift Guide for your tennis store. You’ve probably noticed that some large retailers have had their holiday promotions in full swing for weeks already.
With support from retailers, manufacturers and the U.S. Racquet Stringers Association, the “Tennis Tune-Up” campaign is designed as a year-round effort for the industry. The goal is two-fold: First, to help educate consumers on the need to be properly fit for tennis equipment and to restring their racquets on a regular basis, and second, to drive customers to tennis retail outlets and certified stringers for expert advice.
With the launch of PlayTennis.com and the industry's concentrated efforts to drive traffic to the site, it is more important than ever to get your tennis provider information posted or up-to-date in the GrowingTennis System managed by the TIA. The tennis industry is driving consumers to PlayTennis.com so they can quickly and easily find places to play, search for tennis retailers, connect with tennis teaching professionals, and find tennis programming in their area. The key portal to get listed on this consumer site is at www.GrowTennis.com.
The Tennis Industry Association is proud to announce its partnership with Small Business Saturday®, a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving.
Between Black Friday and Cyber Monday sits Small Business Saturday, a day dedicated to helping small businesses and their communities. By supporting local, independently-owned small businesses, we’re helping create jobs, boost the economy and preserve neighborhoods around the country.
Tennis retailers recently met in New York City during the US Open to discuss efforts to grow the retail sector of the business, including how PlayTennis.com and the Tennis Tune-Up campaign can help drive consumers to tennis retail stores. In addition, the retailers discussed efforts to grow membership in the TIA Retail Division.
The TIA, along with its long-time research partner, Sports Marketing Surveys, USA, is currently analyzing data to produce one of its annual trademark market intelligence reports - the Tennis Dealer Trends Study.