A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.
It was at the US Open in 2005 when Cardio Tennis made its national debut, with sessions and demonstrations in the Indoor Courts building that included celebrities and major media coverage. Launched by the TIA in conjunction with the USTA, the focus of Cardio Tennis is on health, fitness, and cardiovascular exercise. As a result of the fitness-based element and social atmosphere, the program has grown its participation base in the U.S. to more than 1.6 million Americans.
Tennis facility owners and managers should mark March 23 to 25 on their calendars now, as the third annual Tennis Owners & Managers (T.O.M.) Conference takes shape in Miami, during the Miami Open pro tournament. Among the important topics will be the new, industry-wide “Rally the Family” campaign and how tennis facilities can take advantage of this nationwide initiative to help boost business while increasing participation for all ages.
With traffic on PlayTennis.com continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the PlayTennis.com home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.
The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.
The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at TennisIndustry.org under “media.”
To help tennis providers manage and grow their businesses, the Tennis Industry Association is partnering with technology development companies that offer “software as a service” (SaaS). The newest partnership is with Coachseek, an online management tool that allows independent tennis contractors to manage their coaching business.
Tennis providers can use the power of Nickelodeon, the No. 1 media brand for kids and parents, to help grow their youth tennis programs in September. The USTA’s partnership with Nickelodeon means the media giant is helping to drive traffic to YouthTennis.com, where parents and kids can find programs and places to play tennis.
Reserve your spot now for the 8th Annual TIA Tennis Forum, which will be Monday, Aug. 31, at the Grand Hyatt New York City (42nd Street and Lexington Avenue). The Forum, which is free to attend, will be from 8:30 to 9:45 a.m. in Salon V on the Ballroom level. It will also include the Tennis Industry Hall of Fame induction for industry pioneer Peter Burwash.
The latest research into the sport of tennis in the U.S. shows that overall tennis participation rose 1% to 17.9 million players, according to the Tennis Industry Association (TIA). The data also show growth in the number of youth tennis players, and indicate more than 14 million Americans, while not tennis players currently, express an interest in playing the sport.