In a study of TV viewership of sports in 10 countries by Ampere Analysis, there is a troublesome trend: 18-24 year olds around the world, especially in the U.S., are not watching sports on TV. In the U.S., the drop is 45% versus the national average. Globally, eight of 10 countries have seen drops. The UK was the closest to the U.S. in the fallout, with a 34% drop. The full report can be found on Business Insider.
The USTA and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, have teamed up to host the first ever "Careers Beyond the Court" Virtual Field Trip to inspire students to explore exciting career paths in the tennis industry. The event will premiere on Thursday, September 14, at 1 p.m. ET.
The 10th Annual Tennis Industry Association (TIA) Tennis Forum was held in New York City on Aug. 28, the first day of play at the US Open, and the audience of nearly 300 tennis industry leaders heard the latest news about the state of the tennis industry, updates on grow-the-game initiatives, and business insights, along with a spotlight on tennis innovation.
Former professional tennis player, legendary coach and current Tennis Channel analyst Paul Annacone will be a featured panelist at the Future of Tennis & Tech event on Monday, Aug. 28, in New York City. Annacone, who reached career-high rankings of No. 12 in the world in singles and No. 3 in doubles, is a former coach of champions Pete Sampras and Roger Federer. Among his areas of expertise are using technology to monitor and improve performance.
The 10th Annual Tennis Industry Association (TIA) Tennis Forum will be on Monday, Aug. 28, at the Intercontinental New York Barclay Hotel. The Forum will include the latest news about the state of the tennis industry, updates on grow-the-game initiatives, business insights and a spotlight on innovation.
The 10th Annual Tennis Industry Association (TIA) Tennis Forum on Monday, Aug. 28, will be at a new hotel this year: the Intercontinental New York Barclay at Lexington Avenue and 49th Street. The Forum, and subsequent sessions for the Future of Tennis & Tech event on Monday afternoon and Tuesday morning, will be in the Grand Ballroom at the Intercontinental. Visit TennisIndustry.org.
Just in time for the 2017 US Open, the Tennis Channel will now be delivered on YouTube TV, thanks to an agreement with Sinclair Broadcast Group Inc., which owns Tennis Channel.
Just as the upcoming US Open Championships will showcase the best competitors in tennis, the Tennis Industry Innovation Challenge will put some of the most brilliant new and innovative sports products and services center stage for a unique competition in New York City. The Innovation Challenge will follow the TIA Tennis Forum, which starts at 8:30 a.m. ET at the Intercontinental New York Barclay Hotel on Aug. 28, which is the first day of play at the US Open.
“NEXT Generation: A Tennis Innovation Workshop” will be Oct. 11-15 at the Renaissance Orlando at SeaWorld in Florida. The event is designed for tennis professionals and providers, industry leaders and representatives, manufacturers, media and more.