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Wearable Technology Tops List of 2016 Top Fitness Trends

As we get closer to the end of 2015 and start getting ready for 2016, change is in the air for the world of fitness.  While recent participation studies by the Sports & Fitness Industry Association (SFIA) indicate that the top five fitness pursuits in the U.S. are (1) walking for fitness, (2) running/jogging, (3) using a treadmill, (4) working out with free (hand) weights, and (5) using a stationary bike, there are some significant trends in fitness which are having a big impact on our approach to staying in shape.

TIA Conducting Annual Tennis Facility, Business and Retail Census

Verifying your facility, business and retail information for the industry’s annual census is an important activity of the TIA to keep current information on courts, program, retail and more. A “snapshot” of information was delivered to industry inboxes this week. For providers of programs, the information helps supply consumer search websites including,, and more.

2016 T.O.M. Conference Topics Focus on Growing Profits

The agenda for the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will take place March 23-25 in Miami, includes topics focused on growing revenue for clubs and facilities. The third annual T.O.M. Conference, presented by the TIA, will bring together industry leaders and top experts in the field of facility operations and management. The event will include a separate session on the State of the Tennis Industry.

ESPN Coverage of US Open: Largest TV Audience in 4 Years

ESPN’s first exclusive US Open resulted in the tournament’s biggest TV audience in four years – capped by a Men’s Championship seen by 43 percent more people than last year – plus an explosion of live streaming on WatchESPN. The average audience across two weeks on ESPN and ESPN2 was 1,265,000 viewers (P2+), up 20 percent compared to 1,054,000 a year ago with a combination of cable and broadcast telecasts, according to Nielsen. It was the most-viewed US Open since 2011 (1,443,000).

Upgraded Website Streamlines Entry Into Tennis

With traffic on continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.

Major Effort Targeting New Players to be Introduced at Tennis Forum

The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.

New TIA Tech Partner Membership Helps Connect Tennis-Playing Community

The Tennis Industry Association has created a new TIA Tech Partner level of membership designed for companies that provide consumer-based software and products to help connect the tennis-playing community. New TIA Tech Partners create software and products that players, facilities, coaches and other groups in tennis can use to enhance and expand the tennis-playing experience.

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