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TIA Conducting Annual Tennis Facility and Retail Census

Tennis facilities and retailers will soon receive a notice to update information about their business(es) in the "TIA's Facility and Retail Census." Providers will be sent a “snapshot” of the information they currently have posted in the GrowingTennis System, which supplies consumer search websites including PlayTennis.com, YouthTennis.com, CardioTennis.com and more.

A Quick & Easy Guide to Tennis Retail Email Marketing

As much as many people may hate it, or rather it is perceived to be hated, email is still an effective way to not only communicate with your customers, but also drive sales for your retail business. There are a variety of stats and figures to the contrary to show that email marketing is STILL an effective way to increase consumer engagement and potentially drive sales for a business.

PlayTennis.com Improvements Make Site More Mobile Friendly

Recently, the Tennis Industry Association deployed updates to the PlayTennis.com website, making it more user friendly for tennis players accessing the site on their mobile and tablet devices. The site, which was relaunched by the association in May of this year, is a central "hub" of tennis information for tennis consumers, allowing them to quickly and easily find playing partners, places to play, tennis lessons, tennis events, gear reviews, and more.

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