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ESPN Coverage of US Open: Largest TV Audience in 4 Years

ESPN’s first exclusive US Open resulted in the tournament’s biggest TV audience in four years – capped by a Men’s Championship seen by 43 percent more people than last year – plus an explosion of live streaming on WatchESPN. The average audience across two weeks on ESPN and ESPN2 was 1,265,000 viewers (P2+), up 20 percent compared to 1,054,000 a year ago with a combination of cable and broadcast telecasts, according to Nielsen. It was the most-viewed US Open since 2011 (1,443,000).

Upgraded Website Streamlines Entry Into Tennis

With traffic on continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.

Major Effort Targeting New Players to be Introduced at Tennis Forum

The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.

New TIA Tech Partner Membership Helps Connect Tennis-Playing Community

The Tennis Industry Association has created a new TIA Tech Partner level of membership designed for companies that provide consumer-based software and products to help connect the tennis-playing community. New TIA Tech Partners create software and products that players, facilities, coaches and other groups in tennis can use to enhance and expand the tennis-playing experience.

TIA’s Comprehensive Business Directory Covers Industry Products, Services and More

The Tennis Industry Association has recently updated its comprehensive online industry resource, the TIA Business Directory, designed to help quickly locate products, services, and information that tennis industry professionals and tennis players seek. The TIA Business Directory lists more than 10,000 tennis industry businesses. It can be accessed at by clicking on “Directory.”

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