The first quarter of the year has been a busy one here at the Tennis Industry Association as we continue to work towards our mission of promoting the growth and economic vitality of the industry
Tennis facilities and retailers will soon receive a notice to update information about their business(es) in the "TIA's Facility and Retail Census." Providers will be sent a “snapshot” of the information they currently have posted in the GrowingTennis System, which supplies consumer search websites including PlayTennis.com, YouthTennis.com, CardioTennis.com and more.
As much as many people may hate it, or rather it is perceived to be hated, email is still an effective way to not only communicate with your customers, but also drive sales for your retail business. There are a variety of stats and figures to the contrary to show that email marketing is STILL an effective way to increase consumer engagement and potentially drive sales for a business.
In an effort to provide enhanced resources to tournament directors and referees, the USTA has made available “Tournament Data Manager on the Web,” a software application designed to make tournament management easier. Beginning in 2014, all sanctioned tournaments must use the new online version.
To help tennis providers manage and grow their businesses, the Tennis Industry Association is partnering with technology development companies that offer “software as a service” (SaaS). The newest partnership is with Play Your Court, a mobile tennis business that helps make the sport more accessible and convenient to players.
The industry's largest job board,CareersInTennis.com, is undergoing a complete revamp to improve the user interface for the site, allowing jobseekers to more easily connect with viable career paths in the tennis industry. The new iteration of the site is expected to launch in late 2013 or early 2014.
Recently, the Tennis Industry Association deployed updates to the PlayTennis.com website, making it more user friendly for tennis players accessing the site on their mobile and tablet devices. The site, which was relaunched by the association in May of this year, is a central "hub" of tennis information for tennis consumers, allowing them to quickly and easily find playing partners, places to play, tennis lessons, tennis events, gear reviews, and more.
PlayTennis.com is going social! The TIA has released an update to PlayTennis.com that allows players to quickly and easily sign up for the site using some of the most popular social networks.
PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry will receive a boost in its reach to consumers as the consumer "activation" date has been scheduled for Thursday, Sept. 5.
A new player-matching tool for the PlayTennis.com website is being beta-tested now with a group of recreational players and should start to roll out later this summer. The new feature will help to overcome one of the biggest barriers that TIA research shows has been an entry to playing tennis: finding someone to play with.