PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry will receive a boost in its reach to consumers as the consumer "activation" date has been scheduled for Thursday, Sept. 5.
A new player-matching tool for the PlayTennis.com website is being beta-tested now with a group of recreational players and should start to roll out later this summer. The new feature will help to overcome one of the biggest barriers that TIA research shows has been an entry to playing tennis: finding someone to play with.
The TIA is creating new opportunities for technology development companies that offer "software as a service" (SaaS) to help tennis providers manage and grow their businesses.
CardioTennis.com has been revamped and improved--now with more detailed information for both tennis consumers and tennis providers about the expanding Cardio Tennis program. The enhanced functionality and technology features of the new site are crucial components to growing the base of Cardio Tennis providers and players.
Join the TIA and other TIA Retail Division members in this upcoming retail webinar — to be held June 11 — on creating a great store environment to bring your store environment to life and boost sales.
The TIA is developing an online Tennis Specialty Retailer Certification course that will cover key aspects of the tennis retail business and, upon successful completion, allow retailers to be recognized as a “TIA Certified Specialty Tennis Retailer.”
The ITF announced that it has relaunched the official website of its Technical department: www.itftennis.com/technical. The new-look website is part of the ITF’s redesign of its family of websites, following the relaunch of the official ITF website, and Davis Cup and Fed Cup websites.
In an effort to provide tennis industry retailers with additional business enrichment services and opportunities, the TIA has developed a comprehensive line-up of webinars for 2013. These webinars, presented by Gluskin Townley Group, a retailer consulting partner of the TIA, cover a vast array of topic areas and providing tennis retailers with practical knowledge they can utilize in their business operations. Each of the tennis retail focused webinars will be 30 to 45 minutes in length and also include time following the presentation for a question and answer session with Gluskin Townley Group at the TIA's Retail Development Manager, Marty Mohar. To sign up for these upcoming webinars and view the finalized dates, visit TennisIndustry.org/Webinars.
TennisIndustry.org, the central information source for the tennis trade, has recently been redeveloped and relaunched by the Tennis Industry Association. The new website not only focuses on providing specified content for the various segments of the industry, but it also consolidates much of the information that previously resided on ancillary sites hosted by the TIA—making TennisIndustry.org a true "one-stop shop" for industry information.
The USTA has released an all new website, YouthTennis.com, to connect tennis providers and consumers to play opportunities for youth tennis. For consumers, it's quick and easy to find an event or a facility in your area, simply by clicking the "find an event" photo and/or button on the homepage of the website. For consumers to find events in their area, such as a Free Tennis Play Day, all they have to do is enter their 5 digit zip code and those events being held close to them are displayed in an easy-to-view format. The sign up process for providers to get their events listed is quick and simple, too.