What happens when you put 175 people onto eight tennis courts for an hour, playing with red balls and shorter racquets, under the direction of trained Cardio Tennis instructors? The players burn a combined estimated total of 102,000 calories (that’s an average 582 calories per participant!), they have a ton of fun—and you have one of the largest single Cardio Tennis events in the U.S.
Industry partners are working together to promote May as “Play Tennis Month” to help showcase the sport of tennis and associated health benefits. Thousands of tennis programs and events will be held around the country, with a goal of helping to get people moving and playing tennis, the No. 1 sport for a long and healthy life. Visit RallyTheIndustry.org.
The USTA announced a restructuring of its Community Tennis division prompted by the success of the USTA National Campus in the Lake Nona district of Orlando, Fla. This restructuring will allow the USTA to better focus its people and resources as it continues to innovate across all grassroots areas, including youth and adult tennis, tournament play, digital outreach, education and overall tennis participation.
The USTA commemorated the one-year anniversary of the USTA National Campus, which officially opened on Jan. 2, 2017, in Lake Nona in Orlando, Fla., as the new “Home of American Tennis.” In its inaugural year, nearly 200,000 players visited the groundbreaking facility, with more than 100 international, national and local tournaments held throughout the year.
Universal Tennis and Tennis Channel are joining forces to evolve and accelerate the growth of tennis by unifying the language of the sport through technology and media. The collaborative partnership focuses on supporting more competitive play and enjoyment across the tennis community through the use of the Universal Tennis Rating (UTR).
Visionaries with new, innovative products, software or services designed to grow the sport and business of tennis with players, consumers and fans can submit their pitch in the “Tennis Industry Innovation Challenge—2018,” a unique competition that will take place at the 2018 TOM Conference held at Wild Dunes Resort in Charleston, S.C.
Any business, organization or individual looking to support the tennis industry can become part of the Tennis Network for just $35 and enjoy TIA benefits and access to key information to grow their business. Visit TennisIndustry.org/membership.
The fifth annual Tennis Owners & Managers (TOM) Conference will be April 8-11 at Wild Dunes Resort in Charleston, S.C., and will feature top experts and consultants inside and outside of the tennis industry. Presented by the TIA, the TOM Conference targets tennis owners, managers and industry decision-makers with a focus on innovation, growth, business leadership and development.